
Walking for Better Health
Walking is one of the easiest, most affordable ways to boost your health. You don’t need a gym membership, fancy equipment, or hours of free time—just a pair of comfortable shoes and a little motivation.
Many of our panel members are already reaping the benefits of walking. When we surveyed panel members for our Spotlight on States series, we asked what type of outdoor activities they enjoyed. …

The Timeless Appeal of Sourdough
Few breads have such a growing fanbase as sourdough. With its tangy flavor and crisp crust, sourdough bread is both rustic and timeless, dating back thousands of years. For some, the appeal lies in the process: nurturing a starter, tending dough, and baking loaves at home. For others, it’s simply about savoring a loaf picked up from a favorite local bakery, where skilled hands have already done the …

In The Know: Let’s Talk About Hobbies
Everyone’s got something they love to do in their free time — whether it’s diving into a great book, tending to a garden, crafting a masterpiece, or exploring the outdoors. To find out what sparks your creativity and keeps you inspired, we asked NCP panel members to share their thoughts in our Let’s Talk Hobbies Survey.
So, grab your knitting needles, paintbrushes, or hiking boots — and …

Paw-ty Time: National Dog Day
Every year on August 26th, dog lovers across the country come together to celebrate National Dog Day; a day dedicated to honoring our furry companions and recognizing the countless ways they enrich our lives. From loyal best friends who greet us at the door, to hardworking service dogs who provide safety and support, dogs play extraordinary roles in our world. National Dog Day also shines a light on …

How Hobbies Enrich Daily Life
Do you have any hobbies? They’re more than just a way to pass time: hobbies are activities that bring joy, relaxation, and fulfillment outside of your daily responsibilities. Some people pursue hobbies to learn new skills, while others find ways to express their creativity. Many people enjoy hobbies for the fun and stress relief they provide. From reading, cooking, and gardening to crafting, DIY projects, or gaming, hobbies …

NCP Spotlight: Panel Members in Wyoming
We’ve reached the end of our Spotlight on States series! Today we’re featuring the final state: Wyoming.
Wyoming is a landlocked state in the western United States, bordered by Montana, South Dakota, Nebraska, Idaho, Utah, and Colorado. It’s the tenth largest state in area, but with a population of 587,618 as of 2024, it is the least populous state. It has the second-lowest population density after Alaska. Wyoming’s …

The Inside Scoop on Ice Cream
Ice cream is a popular treat year-round, but there’s something about the blazing heat of summer that makes it feel almost like an essential treat, and a refreshing way to cool off.
For many of us, the familiar jingle of an ice cream truck instantly brings us back to our childhood and those warm summer evenings spent racing down the block, money in hand, full of excitement.
Whether …

NCP Spotlight: Panel Members in Wisconsin
Wisconsin was the 30th state to join the union on May 29, 1848. Madison is the state capital and Milwaukee is its largest city. Wisconsin is bordered by Minnesota, Michigan, Iowa, and Illinois and is the 23rd largest state.
According to the U.S. Census Bureau, the estimated population of Wisconsin is 5,960,975 (July 2024 est.); it ranks as the 20th most populous state.
Official Wisconsin State Facts and
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NCP Spotlight: Panel Members in West Virginia
Up next in our Spotlight on States series: West Virginia!
West Virginia is a mountainous state in the southern and mid-Atlantic region of the country. It was admitted to the Union on June 20, 1863, as the 35th state. West Virginia was formed during the Civil War from western counties of Virginia that were loyal to the Union. The state is bordered by Pennsylvania, Maryland, Virginia, Kentucky, and …

Power Up With Protein
As a National Consumer Panel member, you’re not just shopping — you’re shaping the future of the products on store shelves. But while you’re scanning and earning rewards, have you ever thought about what’s fueling you? One powerhouse nutrient that deserves a closer look is protein.
In this post, I’ll share some reasons why you should consider eating more protein, as well as some easy ways …
In the Know
Holiday
Scavenger Hunt

Walking for Better Health
Walking is one of the easiest, most affordable ways to boost your health. You don’t need a gym membership, fancy equipment, or hours of free time—just a pair of comfortable shoes and a little motivation.
Many of our panel members are already reaping the benefits of walking. When we surveyed panel members for our Spotlight on States series, we asked what type of outdoor activities they enjoyed. …

Stars, Stripes & Scanning: Celebrate the 4th with NCP!
Independence Day is right around the corner—a perfect excuse to unplug, unwind, and enjoy some summer fun! Whether you’re planning to fire up the grill, cool off with a swim, or catch up with friends and family, there’s something special about celebrating together. My family’s looking forward to all of the above—lots of good food, backyard relaxation, and time with the people we love most.
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