Busy, busy, busy. That’s the story of our lives. And although we want to provide healthy food choices for our families and ourselves, who has the time to prepare these goodies? I barely have time to breathe!

If you’re like me, you take some, shall we say, food prep short-cuts. That is, purchasing “grab-and-go” food.

We’re not alone: According to the Nielsen Company, deli departments, which have a lot of grab-and-go items, have had sales go from $15 billion in 2014 to $20 billion in 2018. Some of the biggest sellers in the deli department include prepared items like salads, sandwiches, wings, and meal kits. 

Further, according to Nielsen, consumers prepare just 4.6 dinners at home each week, and most aren’t interested in spending more than 30 minutes on prep time. Even among home cooks, more than half enjoy using semi-prepared ingredients on occasion to help get food on the table faster.

While some shoppers, according to Nielsen, look for something tasty, but a little indulgent, such as wings, lasagna and pizza, many others look for healthy options.

According to Nielsen data, salad dollar sales grew $193 million between November 2017 and November 2018 — up 49% from the prior-year period — while sales of smoothies increased 32% during the same period. Sales of what Nielsen calls “innovative” plant-based foods, including veggie noodles and plant-based yogurt, grew 18% over the year-long period.

What about you? Are you part of a grab-and-go household? And if so, what do you like to grab-and-go? Let us know in the comments section.

Recording Your Grab-And-Go Purchases
Record all of your household’s prepared foods purchases using the Prepared Foods listing in the Barcode Reference Booklet if you use a handheld scanner, or if you have the NCPMobile App, the Non-Barcoded Items listing in the app.

Record all food items that need no preparation before eating, such as chicken salad, sushi, etc., as well as foods that may need to be heated before you eat/serve them.

These prepared food items can be purchased at supermarkets, warehouse clubs, delicatessens, etc., and may not have a barcode. Do not use this listing to record prepared foods purchased from restaurants or fast food establishments.

NCPMobile users can also record their meal-kit purchases in the app.

Have a great weekend everyone!

Best Regards,
Taylor

Something is brewing in the coffee market! If you’re like me, you can’t live without a cup or two of coffee to get you going. (We’re certainly not alone: 64% of American adults drink coffee nearly daily, according to a 2018 National Coffee Association survey.)

Well, according to the Nielsen Company (and NCP panel members’ data), American’s consumption habits are changing, as many consumers are increasingly getting their coffee fix from chilled, on-the-go coffee options rather than energy drinks and carbonated soft drinks. 

In the ready-to-drink coffee market, within the past year 158 new ready-to-drink coffee offerings (up 14% year-over-year) have hit store shelves, with 89 new cold brews and an additional 30 iced coffee varieties brought to market, according to Nielsen.

Consumers are also enjoying fun creamer options, like white chocolate, toasted marshmallow and sticky cinnamon bun. According to Nielsen, growth in the U.S. coffee creamer market has actually outpaced that of traditional packaged coffee sales. Over the past four years (ending June 29, 2019), U.S. sales of creams and non-dairy creamers rose an average of 2.8% each year, compared with packaged coffee sales that rose an average of just 0.8% during the same time.

Finally, as we all know, it’s pumpkin spice flavor season! According to Nielsen, what “started as an innovative coffee flavor, pumpkin spice has sparked a flavor craze that now defines an entire season.” In fact, all pumpkin-flavored products put together brought in $511 million dollars in sales. That’s a lot of pumpkins!

So, what’s your favorite coffee/creamer flavor? Let us know in the comments section!

NCPulse Results!
A short time ago, Joanna from NCP asked panel members what they enjoyed most about this summer, and their favorite summer memories.

Here’s a brief summary:

• Spending time with family
• Sharing fun activities with grandchildren
• Warm weather and longer days
• Vacations
• The availability of farm-fresh fruit and veggies

Scavenger Hunt!
Be on the lookout, in the next few weeks, for our latest scavenger hunt. More details to come very soon!

Have a great weekend, and relax with your favorite cup of coffee.

Best Regards,
Taylor

When I think of summer, I think of making – and EATING! – S’mores. I have many wonderful memories of sitting by a campfire or BBQ and toasting – or, more often, burning – the marshmallows, then making the S’more sandwich of graham crackers, a wedge of chocolate, and of course, the now gooey marshmallow. YUM! It was so messy and delicious!

Good news regarding S’mores – Tomorrow, Saturday, August 10, is National S’mores Day!

Tell us how you’ll be celebrating the day in the comments section. Or you can share some S’more memories or even some unique S’more recipes.

Here are some S’more fun facts, from realsimple.com:

• The first known s’mores recipe was published in the Girl Scouts handbook Tramping and Trailing With the Girl Scouts in 1927. The snack was originally called “some mores.”
• According to The S’mores Cookbook – and yes, there really is a S’mores Cookbook – Americans buy 90 million pounds of marshmallows every year. It’s estimated that, during the summer, approximately 50% of marshmallows sold are roasted for S’mores.
• If you don’t have access to an open fire, there are still plenty of ways to make S’mores. The S’mores Cookbook explains how to make the treat on the grill, in the broiler, with a kitchen torch, in a microwave, or over a gas stove, candle, or Sterno.
• The popularity of the original S’more has inspired American food manufacturers to create other chocolate, marshmallow, and graham cracker treats, including Pop-Tarts, cereal, ice cream, and even Goldfish.
• Presbyterian minister Sylvester Graham invented the graham cracker in 1829 in Bound Brook, NJ.
• According to The Hershey Company, the company produces more than 373 million milk chocolate bars each year, enough to make 746 million s’mores.

There are also many different variations that can be used to make S’mores. Just check out the graphic from allrecipes.com:

I hope you all have a tasty weekend!

Best Regards,
Taylor