In The Know Archives

In The Know: Summer State of Mind

Posted by Taylor Davis | Jul 9, 2025 | In The Know, NCP Panel Info | 0

From backyard BBQs to beach getaways, summer means something different to everyone. That’s why NCP asked its members what really makes this season sizzle—or sweat.

Whether you’re a poolside lounger, a grill master, or just here for the daylight and good vibes, the results of NCP’s Summer State of Mind survey reveal how people across the country are soaking up the season—or avoiding the heat.

Dive in and …

In The Know: Springtime Vibes

Posted by Taylor Davis | Apr 8, 2025 | In The Know, NCP Panel Info | 0

As the days get longer and the flowers start to bloom, we asked you to spill the (garden) tea on all things spring—and you delivered! From favorite outdoor activities to spring cleaning habits, gardening wins (and woes), and the little joys that make this season special, your responses painted a colorful picture of how we really feel about spring.

Ready to dig in? Let’s see what’s sprouting in …

In The Know: Super Bowl Sunday

Posted by Taylor Davis | Feb 13, 2025 | In The Know | 1

NCP went deep into the world of football fandom to find out what makes Super Bowl Sunday so special for you! We asked about your favorite teams, go-to game-day snacks, halftime show hype, and more—and the results are in!

So, who’s got the most loyal fans? What’s the MVP of Super Bowl snacks? And did your game-day traditions make the list?

Let’s break it all down—one fun …

In The Know: New Year’s Survey Insights

Posted by Taylor Davis | Jan 28, 2025 | Holidays, In The Know | 0

New year, new insights! We turned the page to 2025 and asked our NCP panel members to spill the confetti on their favorite traditions, goals, and dreams for the year ahead in our recent “New Years Survey”. Here’s a celebration-worthy peek into what’s making this New Year sparkle!

The New Year’s Eve traditions panel members enjoyed the most:

– Spending time with loved ones: 34%
– Watching …

In The Know: Holiday Shopping

Posted by Taylor Davis | Dec 6, 2024 | Holidays, In The Know | 3

The holidays are jingling closer, and we just couldn’t resist peeking into your shopping sleigh! We asked you, our panel members, all about your gift-giving plans in our recent “Holiday Shopping Survey“—where you shop, what’s topping your gift lists, how much you’re spending, whether you brave Black Friday or cyber-shop in your pajamas, and much more. The results are in, so let’s dive into the …

In The Know: Summer Vibes

Posted by Taylor Davis | Sep 12, 2024 | In The Know, NCP Panel Info | 3

We’ve just wrapped up our NCP Summer Vibes survey and are excited to share the sunshine-filled results with you! From your favorite summer activities and dream vacation spots to your thoughts on the summer heat, foods, drinks and more, here’s a peek into what makes your summer sizzle.