With the FIFA World Cup around the corner, we asked NCP panelists how they plan to watch, who they’ll be cheering for, and what snacks they’ll have ready for kickoff. From favorite teams to match-day traditions, here’s what fellow panelists had to say.
Kickoff: World Cup Interest
Most panelists don’t plan to closely follow the World Cup.
– 65% don’t plan to follow it at all
– 28% might follow some of it
– 7% plan to follow it closely
For non-followers, lack of interest in soccer is the biggest reason.
– 68% not a soccer/football fan
– 37% don’t follow sports in general
– 7% event is too long or difficult to follow
– 7% don’t have easy access to watch
Match Day Plans
Many viewers expect to watch mainly the biggest matches.
– 42% mostly big games and elimination rounds
– 27% not sure yet
– 17% as many matches as possible
– 14% probably just the final
Most households do not plan to attend matches in person.
– 66% will not attend
– 23% probably won’t attend
– 8% are still looking into it
– 3% already have tickets
Watch parties aren’t on the schedule for most panelists.
– 57% have no plans
– 32% aren’t sure yet
– 8% plan to attend one
– 3% plan to host one
Who are you rooting for?
Team USA is the overwhelming favorite! Here are the top 5 teams for panel members:
– USA
– Mexico
– Brazil
– Argentina
– England
Top 5 backup teams:
– Canada
– England
– Brazil
– USA
– Mexico
Why do fans support certain teams?
1. Rooting for home country
2. Don’t have a favorite team
3. Family heritage or country of origin
4. Cheering for the underdog
5. Team with the best players
6. Team with a favorite player
7. Whoever friends & family support
Game Day Energy
Goal celebrations range from loud cheers to staying cool.
– 42% celebrate loudly
– 28% stay calm so they don’t jinx it
– 25% don’t react
– 5% text or call someone immediately
Chips and dip top the World Cup snack table. Here are the top five match-day foods for panel members:
1. Chips & dip
2. Pizza
3. Wings
4. Nachos or tacos
5. Popcorn
World Cup Impact
Most panelists haven’t noticed much World Cup advertising.
– 30% said not really
– 25% said a little
– 25% said not at all
– 20% said definitely
What is the likelihood panel members will purchase from brands involved in the World Cup?
– 62% said not at all likely
– 25% said not very likely
– 10% said somewhat likely
– 3% said very likely
Soccer at Home
Organized soccer isn’t part of most panel members’ households.
– 92% said no household members play in a league
– 5% said one or more children or teens play
– 2% said one or more adults play
– 1% said both adults and children or teens play
That’s it for this edition of In The Know! What do you think of the survey results from our panel members? I’d love to hear about how your World Cup interest lines up with fellow panel members, let me know in the comments!
Regards,
Taylor
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I love the camaraderie more than the competition. The sportsmanship shows me skill and mastery which for me caters to the youth. Coca cola has nailed ads for this event along with the celebration of the 4th of July. The blog is very interesting and has expanded my point of view for based on survey data, specifically concerning the World Cup. It is what the world needs now…the international brotherhood. Great job! Please keep up the good work! And thank you.
Great opportunity thank you