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Fresh, Frozen…or Both?

When it comes to healthy eating, fruit is always a smart choice. But many consumers (including me!), wonder whether fresh fruit or frozen fruit is the better option. While fresh fruit remains the top choice in grocery stores, frozen fruit has become increasingly popular because of convenience, affordability, and longer shelf life. Both options can be nutritious additions to a healthy diet.

While fruit comes in many forms, …

Shopping

The Grocery Store Effect

Most people walk into a grocery store with a simple goal: buy what they need and head home. But supermarkets are carefully designed where nearly every detail, from the layout of the aisles to the music playing, is meant to influence what you notice, how long you stay, and ultimately what you buy.

Have you ever gone to the grocery store for just a few items and somehow …

NCP Panel Info

In The Know: New Year, New Mindset!

We kicked off the year by asking NCP panel members how they’re approaching 2026—from goal-setting to motivation and all the habits in between. Whether you’re diving into routines or easing into the new year with balance and optimism, you’re not alone. Here’s what your fellow panelists shared about their mindsets, plans, and personal vibes for the year ahead!

2026 New Year Vibes

How are panelists feeling as the …

NCP National Consumer Panel

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