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In The Know: What’s Cooking?

We asked NCP panelists about their cooking habits, from meal planning and recipe inspiration to kitchen challenges and favorite go-to dishes. Whether you’re a confident home chef or just trying to get dinner on the table, see what fellow panelists are cooking up!

🍽️ Cooking Habits & Routines

For many panelists, cooking at home is part of everyday life.
– 49% cook every day
– 39% cook a …

Shopping

The Grocery Store Effect

Most people walk into a grocery store with a simple goal: buy what they need and head home. But supermarkets are carefully designed where nearly every detail, from the layout of the aisles to the music playing, is meant to influence what you notice, how long you stay, and ultimately what you buy.

Have you ever gone to the grocery store for just a few items and somehow …

NCP Panel Info

In The Know: New Year, New Mindset!

We kicked off the year by asking NCP panel members how they’re approaching 2026—from goal-setting to motivation and all the habits in between. Whether you’re diving into routines or easing into the new year with balance and optimism, you’re not alone. Here’s what your fellow panelists shared about their mindsets, plans, and personal vibes for the year ahead!

2026 New Year Vibes

How are panelists feeling as the …

NCP National Consumer Panel

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