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Father’s Day: History and Trends

Every June, families across the United States take time to celebrate the fathers and father figures who have made a lasting impact on their lives, while remembering loved ones who are no longer here to share the day. While Father’s Day is often celebrated with gifts, meals, and quality time together, the holiday has a history that dates back more than a century.

Let’s take a look at …

Shopping

In The Know: Shopping Habits

Do you shop ‘til you drop or just grab what you need?

We asked NCP panelists about their shopping habits, from how they browse to what they buy (and sometimes regret!). Whether you’re a planner, a deal hunter, or an occasional impulse shopper, see how your habits compare to fellow panelists.

🛒 Shopping Styles & Behaviors

Most panelists keep their shopping trips planned or purposeful.
– 34% plan …

NCP Panel Info

In The Know: New Year, New Mindset!

We kicked off the year by asking NCP panel members how they’re approaching 2026—from goal-setting to motivation and all the habits in between. Whether you’re diving into routines or easing into the new year with balance and optimism, you’re not alone. Here’s what your fellow panelists shared about their mindsets, plans, and personal vibes for the year ahead!

2026 New Year Vibes

How are panelists feeling as the …

NCP National Consumer Panel

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