The NCP Blog

THE LATEST ...

The Scoop on National Ice Cream Month

July is National Ice Cream Month and we can’t let the month slip by without celebrating one of America’s favorite frozen treats!

Whether you enjoy a classic cone, a loaded sundae, or your favorite flavor straight from the carton, ice cream is a summertime tradition and year-round treat. Let’s take a look at how this sweet celebration began and a few fun facts from the International Dairy Foods

Shopping

Clean Space, Fresh Mindset

There’s something about spring that makes everything feel a little lighter. The days get longer, the air feels warmer, and suddenly, the urge to clean and reset starts to creep in. What begins as wiping down surfaces or clearing out closets often turns into a chance to step back and create space, not just in our homes, but in our minds as well.

🌻Spring Reset

After months of …

NCP Panel Info

In The Know: Shopping Habits

Do you shop ‘til you drop or just grab what you need?

We asked NCP panelists about their shopping habits, from how they browse to what they buy (and sometimes regret!). Whether you’re a planner, a deal hunter, or an occasional impulse shopper, see how your habits compare to fellow panelists.

🛒 Shopping Styles & Behaviors

Most panelists keep their shopping trips planned or purposeful.
– 34% plan …

NCP National Consumer Panel

Archives