Category Archives: Shopping

Have A Happy Halloween!

On Thursday we celebrate one of the most fun days of the year – Halloween! How are you going to celebrate? Go trick or treating with your children or grandchildren? Be at home to hand out treats? Let us know in the comments section.

As you know, Halloween is a big holiday for purchasing things. So before we go any further, I just want to remind you to record all of your Halloween purchases such as costumes, decorations, and candy.

OK, now that that’s out of the way, let’s do what we do best! Talk facts ‘n figures!

According to our friends at WalletHub,

  • $8.8 billion: The projected Halloween-related spending in 2019
  • 76% of Americans will spend $50 or less on/for Halloween this year
  • 68% of Americans plan to celebrate Halloween this year
  • 32% of Americans are throwing/attending a party
  • 44% of Americans plan to carve a pumpkin
  • 49% of Americans plan to decorate their home
  • 22% of Americans plan to visit a haunted house
  • 47% of Americans plan to dress in costumes

Speaking of Halloween costumes …

  • $3.2 billion: The amount Americans will spend on Halloween costumes this year
  • 1.3 million children plan to dress as a witch
  • 2.4 million children will dress as their favorite superhero
  • 3.1 million children will dress as their favorite princess
  • 2 million adults will dress as a vampire
  • 5 million adults will dress as a witch
  • 17% of Americans will dress their pets in costumes (most popular Halloween costumes for pets: Pumpkin, hot dog, superhero, bumble bee)

As for trick-or-treaters …

  • More than 41 million: The number of potential trick-or-treaters in 2019 (children age 5 to 14)
  • 69% of Americans plan to give candy to trick-or-treaters
  • $2.6 billion will be spent on Halloween candy this year
  • 29% of Americans plan to take their children trick-or-treating
  • 72% of parents admit to secretly eating their child’s candy
  • 85% of parents have a plan for helping their children enjoy candy in moderation
  • 68% of Americans say chocolate is their favorite Halloween treat

Finally, Candystore.com released its self-compiled rankings of the most popular Halloween candy in every state.

Candystore.com created its rankings based on 12 years of its sales data (from 2007 to 2018) with a focus on the months leading up to Halloween. The online candy seller also collaborated with “major candy manufacturers and distributors” to help determine the most popular candy in each state (and Washington, D.C.), as well as the first and second runners up. (Certain candies are more likely to be sold in bulk and, as a result, may be overrepresented in the lists.)

In addition to the top Halloween candy state rankings, Candystore.com also released a list of the most popular Halloween candy in the U.S. overall.

  1. Skittles
  2. Reese’s Peanut Butter Cups
  3. M&M’s
  4. Snickers
  5. Starburst
  6. Candy Corn
  7. Hot Tamales
  8. Tootsie Pops
  9. Sour Patch Kids
  10. Hershey’s

Most Popular Halloween Candy By State

Alabama ― Hershey’s Mini Bars
Alaska ― Twix
Arizona ― Skittles
Arkansas ― Hot Tamales
California ― Skittles
Colorado ― Twix
Connecticut ― Milky Way
Delaware ― Skittles
District of Columbia ― Tootsie Pops
Florida ― Skittles
Georgia ― Jolly Ranchers
Hawaii ― Skittles
Idaho ― Candy Corn
Illinois ― Kit Kat
Indiana ― Hot Tamales
Iowa ― Candy Corn
Kansas ― Reese’s Peanut Butter Cups
Kentucky ― Swedish Fish
Louisiana ― Lemonheads
Maine ― Sour Patch Kids
Maryland ― Reese’s Peanut Butter Cups
Massachusetts ― Butterfinger
Michigan ― Starburst
Minnesota ― Skittles
Mississippi ― Snickers
Missouri ― Milky Way
Montana ― Dubble Bubble
Nebraska ― Salt Water Taffy
Nevada ― Candy Corn
New Hampshire ― Starburst
New Jersey ― Tootsie Pops
New Mexico ― Candy Corn
New York ― Hot Tamales
North Carolina ― Reese’s Peanut Butter Cups
North Dakota ― Candy Corn
Ohio ― M&M’s
Oklahoma ― Dubble Bubble
Oregon ― Reese’s Peanut Butter Cups
Pennsylvania ― Hershey’s Mini Bars
Rhode Island ― Twix
South Carolina ― Skittles
South Dakota ― Starburst
Tennessee ― Tootsie Pops
Texas ― Reese’s Peanut Butter Cups
Utah ― Jolly Ranchers
Vermont ― M&M’s
Virginia ― Hot Tamales
Washington ― salt water taffy
West Virginia ― Blow Pops
Wisconsin ― Starburst
Wyoming ― Salt water taffy

For more details, see https://www.candystore.com/blog/facts-trivia/halloween-candy-map-popular/

Let us know all about your favorite treats in the comments section.

Wishing you all a safe and happy Halloween!

Best Regards,
Taylor

Back-To-School Shopping

Are your kids or grandkids going back to school – or have they already started? Whether your children are young or not so young, you certainly know that the back-to-school season is one of the busiest times for retailers.

According to the National Retail Federation, families with children in elementary school through high school plan to spend an average $696.70, which is up from $684.79 last year. Overall, spending is expected to total $26.2 billion, down from last year’s $27.5 billion despite the increase in per-household spending.

Meanwhile, according to the NRF, families with college students are expected to spend an average $976.78, which is up from last year’s $942.17. All told, their spending is expected to total $54.5 billion, down from last year’s record $55.3 billion.

As part of our NCPulse program, we posted a video that asked NCP panel members how much they spent or expected to spend on back-to-school shopping. Most of the respondents to our survey said they spent $100 to $200 on school supplies, and some spent up to $500 on supplies and clothing for their children. 

Now, to be specific, the NRF said that clothing and accessories will top K-12 families’ expenses at an average $239.82, followed by electronics such as computers, calculators and phones ($203.44); shoes ($135.96) and supplies such as notebooks, pencils, backpacks and lunch boxes ($117.49). K-12 families plan to do most of their shopping at department stores (53%), discount stores (50%), online (49%), clothing stores (45%) and office supply stores (31%).

Among K-12 shoppers, teens are expected to spend an average $36.71 of their own money, up from $30.88 10 years ago, while pre-teens should spend $26.40, up from $11.94, 10 years ago.

As for college shoppers, the NRF said they plan to spend the most on electronics ($234.69), followed by clothing and accessories ($148.54), dorm and apartment furnishings ($120.19) and food items ($98.72). They plan to do most of their shopping online (45%), followed by department stores (39%), discount stores (36%), college bookstores (32%) and office supply stores (29%).

Remember: If you do any back-to-school shopping, please record these purchases! Many of these items are sold as multipacks. Please refer to the FAQs section on ncponline.com if you have questions about recording multipacks.

Also, be on the lookout for the next NCPulse video – this one is focused on the end of summer and Labor Day.

Speaking of Labor Day, the Panel Support Center will be closed on Monday, September 2.

I hope you have a nice, relaxing weekend.

Best Regards,
Taylor