Do you ever wonder about the data we collect from panel members? Sometimes we share information you provide in our blog posts. Another way we share information back to you is through In The Know! In these special editions, we’ll pick a specific topic and share data that panel members have reported to us.

Some of the topics we’ve covered with In The Know include toilet paper, condiments, eggs and more! Is there a topic you want to learn more about? Let us know here.

And now, on to this edition of In The Know, featuring sports!

Just for Fun: Sports

Last month, NCP surveyed panel members to “catch” up on their favorite pastime. Check out the top contenders below.

Top Five Sports Participated In (Households with kids under 18):

  • Basketball
  • Baseball
  • Soccer
  • Football
  • Running/Track

Top Five Sports Participated In (Households without kids under 18):

  • Golf
  • Cycling
  • Running/Track
  • Basketball
  • Tennis

Attendance at live sporting events each year:

  • 72% don’t attend any live events
  • 18% attend 1-2 events
  • 10% attend more than 3 events

Top Five Sports Watched Regularly:

  • Football
  • Baseball
  • Basketball
  • College Sports
  • Golf

And finally… how do our panel members feel about the championship series events in professional sports leagues?

Championship SeriesI always watch it!I never watch it.I only watch it when my favorite
team is playing.
NFL (football)48%32%20%
MLB (baseball)20%52%28%
NBA (basketball)16%63%21%
NHL (hockey)10%71%19%

That’s it for this edition of In The Know! Got a topic you’d like for us to cover? Let us know!

Find more editions of In The Know on our panel member website. Not a panel member? Learn more and sign up here!

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