Purchasing decisions, both online and in-store, are influenced by many factors. When it comes to making purchase decisions, especially for a big ticket item, many people turn to the Internet for help. Whether it’s comparing prices and product features, reading product reviews and so on, the task of researching before buying is a common practice. It can help ensure that you’re getting the best deal and making a smart choice for your needs. Knowledge is power.
New products are released all the time. And, the selections can be overwhelming. Do you try new products on a regular basis or stick with the ones you already know are good?
In a past Instant Poll on NCP’s panel member website about this topic, our panel members had this to say.
What influences you most to buy a new product?
Brand name/Reputation 16%
What influences you most to try a new product or a different brand? Let me know in the comment section below, I would love to hear from you!
Are you loyal to particular brands? Brand loyalty is when customers continue to purchase from the same brand over and over again, despite competitors offering similar products or services.
Brand loyalty depends on several factors, including trust/reputation and product quality.
What are some of the reasons consumers try new brands? Let’s take a look at some of the top reasons reported by marketingcharts.com.
– Favorite brand is unavailable (discontinued, out of stock, etc.)
– New brand is more affordable
– Favorite brand changed it’s product
– New brand has superior quality
– Dissatisfaction with favorite brand
– Recommendations by family or friends
– Ease of purchasing the new brand in-store
– Ease of purchasing the new brand online
– New brand has better customer reviews
– New brand has more convenient shipping/delivery or pickup options
As a NCP panel member, you have the unique opportunity to share your shopping preferences and influence what you see on store shelves. Sending your shopping data to NCP on a consistent, weekly basis really does make a difference!
If you’re not a panel member and you’re interested in joining NCP to share your shopping experiences, earn great rewards, and influence what you see on store shelves, go to the Join NCP section of the blog for more information and to sign up!
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