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Fourth of July 2026: What’s in America’s Shopping Cart This Independence Day?

by Taylor Davis | Jun 29, 2026 | Holidays, Seasonal, Summer | 0

Independence Day is always one of the biggest summer celebrations, but 2026 is shaping up to be even more memorable. As the United States celebrates the 250th anniversary of the Declaration of Independence, that excitement is showing up in shopping carts across the country.

Along with Fourth of July celebrations, the United States is also hosting the World Cup global soccer competition for the first time since 1994. …

Father’s Day: History and Trends

by Taylor Davis | Jun 18, 2026 | Holidays, Shopping | 0

Every June, families across the United States take time to celebrate the fathers and father figures who have made a lasting impact on their lives, while remembering loved ones who are no longer here to share the day. While Father’s Day is often celebrated with gifts, meals, and quality time together, the holiday has a history that dates back more than a century.

Let’s take a look at …

In The Know: What’s the Score?

by Taylor Davis | Jun 10, 2026 | In The Know, NCP Panel Info, Sports And Entertainment | 2

With the FIFA World Cup around the corner, we asked NCP panelists how they plan to watch, who they’ll be cheering for, and what snacks they’ll have ready for kickoff. From favorite teams to match-day traditions, here’s what fellow panelists had to say.

Kickoff: World Cup Interest

Most panelists don’t plan to closely follow the World Cup.
– 65% don’t plan to follow it at all
– 28% …

In The Know: What’s Cooking?

by Taylor Davis | Jun 5, 2026 | Food, In The Know, NCP Panel Info | 4

We asked NCP panelists about their cooking habits, from meal planning and recipe inspiration to kitchen challenges and favorite go-to dishes. Whether you’re a confident home chef or just trying to get dinner on the table, see what fellow panelists are cooking up!

🍽️ Cooking Habits & Routines

For many panelists, cooking at home is part of everyday life.
– 49% cook every day
– 39% cook a …

It’s Farmers Market Season

by Taylor Davis | Jun 2, 2026 | Food, Seasonal | 8

Farmers markets offer more than just a chance to stock up on fresh produce, they provide shoppers with access to seasonal foods, locally made products, and unique items that often can’t be found in traditional grocery stores. Whether you’re browsing for flavorful tomatoes, fresh herbs, local honey, or artisan baked goods, a visit to the farmers market can be a great way to discover the best flavors of …

Fresh, Frozen…or Both?

by Taylor Davis | May 18, 2026 | Food | 12

When it comes to healthy eating, fruit is always a smart choice. But many consumers (including me!), wonder whether fresh fruit or frozen fruit is the better option. While fresh fruit remains the top choice in grocery stores, frozen fruit has become increasingly popular because of convenience, affordability, and longer shelf life. Both options can be nutritious additions to a healthy diet.

While fruit comes in many forms, …

Mother’s Day: History and Trends

by Taylor Davis | May 8, 2026 | Holidays, Spring | 5

Mother’s Day is a time to celebrate the women who have shaped our lives with love, guidance, and care, but for many, it can also be a day filled with reflection, longing, or remembrance. While some families gather for brunches and give flowers and gifts, others honor the memory of mothers who are no longer here or recognize mother figures who have made a lasting impact on them. …

Clean Space, Fresh Mindset

by Taylor Davis | Apr 20, 2026 | Shopping, Spring | 3

There’s something about spring that makes everything feel a little lighter. The days get longer, the air feels warmer, and suddenly, the urge to clean and reset starts to creep in. What begins as wiping down surfaces or clearing out closets often turns into a chance to step back and create space, not just in our homes, but in our minds as well.

🌻Spring Reset

After months of …

In The Know: Shopping Habits

by Taylor Davis | Apr 16, 2026 | In The Know, NCP Panel Info, Shopping | 0

Do you shop ‘til you drop or just grab what you need?

We asked NCP panelists about their shopping habits, from how they browse to what they buy (and sometimes regret!). Whether you’re a planner, a deal hunter, or an occasional impulse shopper, see how your habits compare to fellow panelists.

🛒 Shopping Styles & Behaviors

Most panelists keep their shopping trips planned or purposeful.
– 34% plan …

Rate, Review, Repeat: Why Feedback Matters

by Taylor Davis | Apr 10, 2026 | Miscellaneous | 7

Customer feedback is everywhere. It shows up in follow-up emails after a purchase, survey links at the bottom of receipts, public reviews online, and more. While it may seem like just a routine part of the customer experience, feedback plays a big role behind the scenes. For businesses, it’s a valuable way to understand what’s working and what isn’t. For customers, it’s an opportunity to share their experiences …

Fourth of July 2026: What’s in America’s Shopping Cart This Independence Day?

Father’s Day: History and Trends

In The Know: What’s the Score?

Kickoff: World Cup Interest

In The Know: What’s Cooking?

🍽️ Cooking Habits & Routines

It’s Farmers Market Season

Fresh, Frozen…or Both?

Mother’s Day: History and Trends

Clean Space, Fresh Mindset

🌻Spring Reset

In The Know: Shopping Habits

🛒 Shopping Styles & Behaviors

Rate, Review, Repeat: Why Feedback Matters

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