A question we often get asked by our panel members is “What does NCP do with the data you collect from us?” It’s a great question! In this video, James gives you some insight into the answer including what products makers and retailers are looking for in the data and why.
Hi! James here with NCP. A question we often get asked by our panel members is “what do you do with the data you collect from us?” and it’s a great question.
Each week, you and other panel members across the country submit information about your shopping trips to us. That data is collected and provided to clients so that they can make business and marketing decisions about the products you buy. Things that we typically look for within the data include:
- Who is buying their products based on age, income, household size, etc
- How often you buy certain products or remain loyal to a specific brand
- Whether you make multiple small trips during the week or stock up with one big shopping trip
- How a new product or specific flavor, scent or size sells in the marketplace
- Where are you shopping, and are you shopping more in-store or online
- How your data compares to other consumers
- And much more!
Our parent companies, Nielsen IQ and IRI, share the data with their direct clients, manufacturers and retailers across the country. Your participation in the panel helps them determine what products to make and in which stores to sell them to consumers just like you.
Your data really makes an impact, and whenever possible NCP shares what we collect back with our panel members. In The Know is NCP’s fun way of providing details on the data we’ve collected on a variety of topics from shopping preferences to opinions on current market trends and more.
You can find our In The Know series by visiting our panel member website. Tell us what you think about this video, how we collect and share data, or anything else you want to talk about. Comment below or contact our Panel Support Center. See you soon!
Questions about NCP panel membership? Email us at [email protected] or call toll free 1-800-962-6700.
Current NCP panel members, visit our panel member website. Not an NCP panel member and want to become one? Click here to join or to get more information!
Hi, I use to be a member eons ago (1879) when y’all mailed out a scanner and my mom attached something to the TV. I signed back up with y’all about 5 yrs ago. I’ve managed to cash in some of my points for gift cards from time to time. I really enjoy scanning my goods that I bring home. I wish y’all would bring back bogo option in the sales button. Because that’s the only time I shop at Publix. Their bogo sales make things cheaper than Walmart.
Thank you for your feedback, Ellen! We appreciate your panel membership and will share your feedback with our team!
I’ve been a panel member for 30+ years and have enjoyed every minute. I know that social media has become more important, but as an older person I don’t engage in the “social media scene.”
I haven’t engaged much in the blog, but promise to be more active.
Thanks for the years of fun, and looking forward to many more.
Thank you for the interesting information. Answers many questions.
I enjoy doing NCP some weeks I am sick and get behind and it hurts my total.
I still have not been able to fine NY emails from December where I had $50.
Gift card, so I guess I have just lost it.
Hi Robin, you can reach out to our Panel Support Center at [email protected] or 1-800-962-6700 and one of our representatives can assist you with your gift card. Thank you for your panel membership!
Why can’t you just use information from scanned receipts? It would be SO much easier and I think more accurate because people would be more likely to scan ALL shopping trips.
Hi Andrea, thanks for leaving a comment! Barcodes contain much more information than receipts, so by scanning the barcodes instead we are able to provide a much higher level of purchase information to our clients. This gives manufacturers and retailers greater insight into how consumers shop, what they buy, etc. We appreciate your feedback!