We are back with “In The Know” and our 2022 year in review, which includes information about the purchase data provided that made your important opinions count, the activities that kept our Panel Support Center quite busy, and the rewards that NCP panel members received for their consistent participation.

In The Know (ITK) is NCP’s way of sharing back to you the information you share with us. At “ITK,” we’ll provide details on data you’ve provided us on a variety of topics. Some of the topics we’ve covered with In The Know include toilet papercondimentseggs and more!

Is there a topic you want to learn more about? Let us know here.

What you reported in 2022

Our panel members were busy in 2022! Here are some stats on how much you reported last year:

  • Total shopping trips reported: More than 12 million
  • Total UPC barcodes reported: More than 77 million
  • Unique UPC barcodes reported: More than 4 million

What types of products are you buying? Here are the top five categories panel members purchased items from in 2022:

  • Bread
  • Cookies
  • Eggs
  • Chocolate Candy
  • Milk

We also picked a few of our favorite products and looked to see which months panel members purchased the highest number of those products! Take a look at this list, you might be surprised!

  • Canned soup: January
  • Frozen pizza: February
  • Peanut butter: March
  • Candy: April
  • Fresh strawberries: May
  • Potato chips: June
  • Ice cream: July
  • Pens and pencils: August (no surprise there!)
  • Stuffing products: November (this one probably isn’t a surprise, either!)
  • Cookies: December

Panel Support Center provides assistance

Our Panel Support Center representatives are here to help panel members with questions and problems, and we want to share some information about just how busy they were in 2022. Representatives support panel members through email, phone calls, social media and text messaging.

  • 46,525 phone calls were made or received
  • 68,800 emails received

Sweepstakes winners

And finally, we have some stats to share about our 2022 sweepstakes winners! NCP has monthly, quarterly, and survey sweepstakes for panel members, along with surprise sweepstakes on social media. How many prizes did we give away last year?

  • More than 400 total sweepstakes winners
  • More than $77,000 in total prizes awarded

That’s it for this edition of In The Know! Got a topic you’d like for us to cover? Let us know here. Cheers to 2023!