Summertime staples - the NCP Blog

Substituting Summer Staples

Did you host or did you go to a BBQ this past Memorial Day weekend? My family and I did. We had the traditional hot dogs, hamburgers, beer, etc. (Last week’s blog post mentioned that 60% of Americans were planning to BBQ over the Memorial Day weekend.)

Well, according to research from The Nielsen Company, while these items will remain summer staples, a range of options are emerging.

Specifically, other possibilities include plant-based meat alternatives and ready-to-drink alcoholic beverages.

Traditional Meat Vs. Plant-Based Alternatives (% sales growth, for the period ended March 23, 2019)

+2.6% — Traditional meat – Overall

+1.9% — Traditional meat – Hot Dogs

+13.5% — Plant-based meat alternatives

Ready-To-Drink Alcoholic Beverages (% sales growth, for the period ended April 20, 2019)

+247.3% — Hard kombucha

+193% — Hard seltzer

+77.5% — Canned wine

+41.9% — Wine-based cocktails

+40.7% — Sprits-based cocktails

+37.5% — Still/table Rose wine

+25.5% — Sparkling Rose wine

+0.1% — Beer

Have you tried, or are you planning to try, some of these alternative food offerings? Let us know by leaving a comment!

I hope you have a great weekend!

Best Regards,
Taylor

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