During the summer months, I find it very relaxing every once in a while to sit outside and enjoy a nice glass of wine.
As you can imagine, throughout the summer months sales of beer, wine, and spirits heat up – and it’s not just me making those purchases (LOL).
According to the Nielsen Company, restaurants and bars saw sales of domestic super premium and domestic premium beer representing 40% and 39%, respectively, of their annual revenue throughout the summer, with close to 8% of sales for both taking place the four-week period during the Fourth of July 2017.
Meanwhile, retailers experienced 36% and 34% of their domestic super premium and domestic premium annual sales during the summer months, respectively. And during the two weeks around the 2017 Fourth of July holiday, domestic premium beer saw $648 million in sales at retailers, the most of any variety.
Rosé sales explode in the hot months, with table rosé getting 48% of its revenue in summer in 2017, according to Nielsen.
And let’s not forget spirits like gin, rum, and vodka, which also see significant rises in sales during the summer. According to Nielsen, 40% of all tequila sales occur during the summer, with 8% of tequila sales taking place during the four week period around the Fourth of July. All told, people spent $106 million on flavored spirits in the weeks during the Fourth of July 2017.
Don’t forget to record your barcoded alcoholic beverage purchases, including beer, wine, wine coolers, and more! In some states you may be able to purchase liquor at a grocery or convenience store. Please be sure to record these purchases correctly using the appropriate store name or store type (if the store name is not available).
Thanks, and have a great weekend. I know I will, as I’ll be sitting outside drinking my wine!