Hi, there!

The Super Bowl is this Sunday. When I think of the Super Bowl, I think of great commercials and eating lots of tasty food at a party. I know, some people actually watch the game and care about who wins. But that’s the great thing about the Super Bowl, why it has become such a national attraction. There’s something for everybody.

According to The Nielsen Company, last year’s event was the most-watched televised event in U.S. history, as more than 114 million viewers tuned in. (By the way, for the past two years, women have made up 47% of the TV viewing audience.)

Even if you don’t like football, it’s still a lot of fun to watch. I know I’m really looking forward to the halftime show and seeing Coldplay, Beyoncé, AND Bruno Mars!

Remember, if you’re purchasing anything for a party or something just to have while watching the game at home, whether it’s chips and dips, wings, an adult beverage, or anything else, please make sure and record your purchases!

Super Bowl Snacks

Here are some interesting statistics, courtesy of The Nielsen Company:

  • In 2015, Americans spent $2.54 billion on popular snacks in the two weeks leading up to the Super Bowl

That included:

  • $1 billion on salty snacks
  • $53 million on deli sandwiches
  • $12.6 million on vegetable trays (nice to see some people eating healthy!)

When it comes to adult beverages:

  • Americans spent $1.2 billion on beer in the two weeks leading up to 2015’s Super Bowl.

Now this statistic makes me laugh:

  • With all that snacking, sales of antacids rose 4.5% in the week after the Super Bowl, compared with an average week.

It’s important that you record everything you buy, because our panel members’ food preferences were reflected in the statistics above.

Don’t forget our Oscar promotion. I hope you made your selection for Best Actress and also sent us your purchase information! Early next week, be on the lookout for an email with a survey for the next category, Best Actor.

Enjoy the game!

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