Category: NCP Panel Info

Recording Purchases Using Different Payment Options

When people ask what I want as a birthday or holiday gift, I often tell them to get me a gift card. Like many of you, when I pay for a shopping trip I use whatever value is on the gift card and also cash or a credit card to make up the difference.

In fact, many panel members have asked how to record their shopping trips when …

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What’s In A Store Name?

There are many ways to choose a store name. Sometimes stores are named after their founder: Macy’s (originally R. H. Macy & Co.) was founded in 1858 by Rowland Hussey Macy. And sometimes it’s simply by looking through a dictionary, as was the case with Amazon founder (and really, really, really rich guy) Jeff Bezos. He liked Amazon because it sounded “exotic and different.”

Now when it comes …

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NCP National Consumer Panel

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