‘Tis the Season… to Spill the Shopping Tea
Whether you’re the type to start shopping in August or you thrive on the thrill of last-minute gift grabs, one thing’s for sure: NCP panel members take holiday shopping seriously—but not without a little fun along the way. From gift cards galore to impulse buys (you know who you are), we unwrapped your seasonal habits and favorite traditions in our …
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We asked our panel members to tell us how they really feel about fall—and they delivered! From cozy traditions and go-to seasonal buys to scent associations (yes, cinnamon dominated!) and how shorter days affect their mood, this survey covers all the autumnal vibes.
So grab your favorite fall drink, pull on a sweater, and take a scroll through what makes this season so special to our panelists. Whether …
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Everyone’s got something they love to do in their free time — whether it’s diving into a great book, tending to a garden, crafting a masterpiece, or exploring the outdoors. To find out what sparks your creativity and keeps you inspired, we asked NCP panel members to share their thoughts in our Let’s Talk Hobbies Survey.
So, grab your knitting needles, paintbrushes, or hiking boots — and …
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From backyard BBQs to beach getaways, summer means something different to everyone. That’s why NCP asked its members what really makes this season sizzle—or sweat.
Whether you’re a poolside lounger, a grill master, or just here for the daylight and good vibes, the results of NCP’s Summer State of Mind survey reveal how people across the country are soaking up the season—or avoiding the heat.
Dive in and …
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As the days get longer and the flowers start to bloom, we asked you to spill the (garden) tea on all things spring—and you delivered! From favorite outdoor activities to spring cleaning habits, gardening wins (and woes), and the little joys that make this season special, your responses painted a colorful picture of how we really feel about spring.
Ready to dig in? Let’s see what’s sprouting in …
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NCP went deep into the world of football fandom to find out what makes Super Bowl Sunday so special for you! We asked about your favorite teams, go-to game-day snacks, halftime show hype, and more—and the results are in!
So, who’s got the most loyal fans? What’s the MVP of Super Bowl snacks? And did your game-day traditions make the list?
Let’s break it all down—one fun …
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New year, new insights! We turned the page to 2025 and asked our NCP panel members to spill the confetti on their favorite traditions, goals, and dreams for the year ahead in our recent “New Years Survey”. Here’s a celebration-worthy peek into what’s making this New Year sparkle!
The New Year’s Eve traditions panel members enjoyed the most:
– Spending time with loved ones: 34%
– Watching …
The holidays are jingling closer, and we just couldn’t resist peeking into your shopping sleigh! We asked you, our panel members, all about your gift-giving plans in our recent “Holiday Shopping Survey“—where you shop, what’s topping your gift lists, how much you’re spending, whether you brave Black Friday or cyber-shop in your pajamas, and much more. The results are in, so let’s dive into the …
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We’ve just wrapped up our NCP Summer Vibes survey and are excited to share the sunshine-filled results with you! From your favorite summer activities and dream vacation spots to your thoughts on the summer heat, foods, drinks and more, here’s a peek into what makes your summer sizzle.
We wanted to know: what are your favorite summer activities? Here’s what panel members who responded to …
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Let’s take a quick dive into the fascinating world of books! From favorite genres, to when...
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