From backyard BBQs to beach getaways, summer means something different to everyone. That’s why NCP asked its members what really makes this season sizzle—or sweat.

Whether you’re a poolside lounger, a grill master, or just here for the daylight and good vibes, the results of NCP’s Summer State of Mind survey reveal how people across the country are soaking up the season—or avoiding the heat.

Dive in and see what summer looks like, one sunny stat at a time.

Fun in the Sun

How do people really feel about the summer season? Here’s what we found out from our panel members.

Most people enjoy summer– some more than others.
– 42% like it
– 28% love it
_ 24% think it’s okay
– 4% aren’t fans
– 2% dislike summer completely

The best part of summer? Longer days and warm weather.
– 39% enjoy longer days
– 24% love the warmth
– 17% look forward to outdoor activities
– 12% appreciate travel time
– 8% savor seasonal food and drinks

Heat and bugs are summer’s biggest turn-offs.
– 60% dislike the heat/humidity
– 28% are annoyed by insects
– 5% dislike crowds
– 4% deal with allergies
– 3% dread sunburns

Favorite summer activities vary, but relaxing wins.
– 20% love gardening
– 19% enjoy swimming or lounging poolside
– 17% prefer traveling
– 13% go to festivals or events
– 12% head to the beach
– 8% read outdoors
– 6% hike or bike
– 5% enjoy fireworks

Grill & Chill: How Summer Tastes and Sizzles

Most people enjoy grilling in the summer.
– 68% say yes
– 23% don’t have a grill
– 9% don’t enjoy it

Grilling is a regular habit for many.
– 33% grill at least once a week
– 28% grill a few times a month
– 24% grill multiple times a week
– 15% grill occasionally

Burgers are the top grilled favorite.
– 35% choose burgers
– 29% love steak
– 18% go for chicken
– 7% enjoy hot dogs
– 6% prefer grilled vegetables
– 5% like fish or seafood

Vacation Mode

Summer is prime time for vacations, whether big or small!

Beach getaways and road trips are top picks for summer vacations.
– 23% prefer the beach
– 22% go on road trips
– 20% staycation at home
– 8% choose all-inclusive resorts
– 8% go camping
– 8% enjoy cruises
– 7% travel internationally
– 4% explore cities

Many haven’t planned a vacation yet– but they might.
– 48% have no vacation planned
– 32% already have plans
– 20% are thinking about it.

That’s it for this edition of In The Know! What do you think of the survey results from our panel members? I’d love to hear about your plans for this summer in the comments!

Regards,
Taylor

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