Up next in our Spotlight on States series is Idaho!

Idaho was the 43rd state to join the union on July 3, 1890. Boise is the state capital and the state’s largest city. Idaho is the 14th largest state in the U.S. It is bordered by the states of Montana, Nevada, Oregon, Utah, Washington, and Wyoming.

According to the U.S. Census Bureau, the estimated population of Idaho is 1,964,726 (July 2023 est.); it ranks as the 38th most populous state.

Official Idaho State Facts and Symbols

Every state has their own unique symbols, from birds to flowers to songs and more! Here are some of Idaho’s official state symbols:

Idaho State Flag
  • Nickname: Gem State
  • State Bird: Mountain Bluebird
  • State Flower: Syringa
  • State Tree: Western White Pine
  • State Horse: Appaloosa
  • State Fish: Cutthroat Trout
  • State Gemstone: Idaho Star Garnet
  • State Song: Here We Have Idaho
  • State Motto: “Esto perpetua” – May it Endure Forever.”

Find more information about Idaho’s state symbols/facts here.

Fun Facts about Idaho

Each state has its own interesting facts. Here are just a few about Idaho from The Fact Site and NatGeo kids:

Idaho is the largest producer of potatoes in the U.S.

The deepest river gorge in the U.S. is in Idaho. At 7,993 feet deep, it exceeds the depth of the Grand Canyon.

Craters of the Moon National Monument and Preserve in central Idaho feels like a lunar walk, but it’s actually a massive, dried lava flow that formed over thousands of years.

The old mining town of Silver City looks almost exactly the way it did more than a hundred years ago.

Idaho is home to the world’s tallest Western White Pine tree at 219 feet, taller than Cinderella’s Castle at Disney World!

NCP Panel Members in Idaho

Let’s learn about your fellow panel members in Idaho! Here’s how our Idaho panel members answered some of our state highlight survey questions.

How long have you been a panel member?
35% of survey respondents have been panel members for 15 years or more
12% have been panel members for less than a year
54% of respondents have lived in Idaho for more than 15 years

Is the area you live rural, suburban, or urban?
46% live in rural areas
33% live in suburban areas
21% live in urban areas

Do you have children?
69% of respondents have children
Of those, 23% have children living in their home

Shopping Habits of NCP Panel Members in Idaho

Do you think peoples’ shopping habits differ based on where they live? We asked panel members questions about how, when, and where they shop, along with some other questions about their shopping habits.

Here’s what our panel members in Idaho had to say about their shopping habits:

When asked how they do most of their shopping, 54% of respondents said they do a combo of online and in-store shopping. 41% said they shop in-store only and 5% said they shop online only.
67% of respondents tend to shop at the same stores vs. 33% who said they shop at a variety of stores.
74% of respondents said they mostly stick to their list when shopping, but sometimes make impulse purchases.
63% of respondents said they shop alone, with another 27% shopping with a spouse or partner.

When it comes to choosing where to shop, 52% of the Idaho panel members who responded primarily shop at grocery stores and 31% at mass-merchandise retailers.

Price, convenience, and location are the top factors that influence where they shop. Most of our Idaho panel members said they shop once a week for groceries and do most of their shopping on Tuesdays.

About 80% of survey respondents look for ways to save money while shopping, with digital coupons and store loyalty programs being the most popular options. They also shop at multiple stores, use the store sales flyer to plan their list, subscribe to store emails, and clip paper coupons.

Convenience while shopping

Here’s what Idaho panel members had to say about different aspects of shopping:

71% never order groceries online to pick up at the store, while 23% sometimes do.
72% never order groceries online to be delivered, while 22% sometimes do.

When asked if weather influenced their choice between online and in-person shopping, 30% of respondents said weather doesn’t impact their decision, with 47% saying they prefer in-person shopping regardless of the weather.

When asked about self-checkout, 19% of respondents said they always use self-checkout, 40% indicated they frequently use it, 25% said they rarely use it, and 16% said they never use it.

Interests of NCP panel members in Idaho

When asked about the outdoors, 37% said they occasionally participate in outdoor recreational activities. The most popular activities were hiking/walking, canoeing/kayaking/boating, swimming, and cycling. Of the other interests panel members wrote in, the most popular were camping, fishing and gardening.

When asked which sports or events they follow, the top three responses were football, baseball, and motorsports.

We also asked what type of place or tourist attraction they would recommend to people visiting their state/hometown. The most popular responses were outdoor/recreational activities, natural parks and reserves, restaurants/culinary places/local markets, and cultural events and local festivals.

When asked what “specific” place or tourist attraction they would recommend in their state/hometown, here are some of their top recommendations:

Craters of the Moon National Monument and Preserve
– Shoshone Falls and Twin Falls
– Boise
– Perrine Bridge
– Sawtooth Mountains
– Lake Coeur d’Alene

We hope you learned something new about Idaho!

How do your shopping habits compare to panel members in Idaho?

Stay tuned for the next state spotlight on…Illinois.

Join NCP!

If you’re not a NCP panel member and you’re interested in joining NCP to share your shopping experiences, earn great rewards, and influence what you see on store shelves, click here or go to the Join NCP section of the blog for more information.



Craters of the Moon National Monument and Preserve

Craters of the Moon National Monument.

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