Let’s take a quick dive into the fascinating world of books!

From favorite genres, to when and where our panel members like to read/listen to books, discover some fun and interesting results from NCP’s recent Reading Habits Survey

Do you read/listen to books?
Yes 77%
No 23%

What book format do you prefer?
Printed books 62%
E-books 18%
Audiobooks 10%
No preference 10%

Where do you read/listen to books most often?
At home 88%
While commuting 5%
While exercising 2%
At work/school 2%
At an outdoor location (park, beach, etc.) 1%
Other 2%

What time of day do you usually read/listen to books?
Morning 11%
Afternoon 24%
Evening 50%
Late Night 15%

On average, how many books do you read/listen to in a typical month?
1-2 51%
3-4 21%
5 or more 13%
I don’t read/listen to books every month 15%

Favorite genres, reasons for reading, where they get their books, and more...

The five most popular genres were Mystery/Thriller, Romance, Science Fiction/Fantasy, Historical, and Religion/Spirituality.

When asked what best describes why they read/listen to books, panel members’ top responses were; for relaxation, for entertainment, to learn/gain knowledge and for inspiration/self-help.

Most of the panel members who responded to the survey said they get their books online, followed by at a library or bookstore, they borrow from friends/family, or they buy books at garage/yard sales.

When asked how they choose the books they read or listen to, the top responses were they browse online/bookstores/libraries, get recommendations from friends/family, or check out online reviews and bestseller lists.

For those who responded that said they don’t read or listen to books, the top reasons why were that they have other interests/hobbies they’d rather be doing, they don’t have the time, or they just aren’t interested.

That’s it for this edition of In The Know (ITK)!

Panel Members: You can find current and past editions of ITK by going to In the Know located in the Community Center section on the homepage of the panel member website.

I love to read, do you? Let me know in the comment section below!



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