Like many others, I’ve started purchasing more of my groceries online. Who doesn’t love the convenience! But if I do get anything online, it’s almost always a packaged item.
I still go to the grocery store for “fresh” foods, like bakery goods, deli, meat, produce and seafood. Interesting stat from the Nielsen Company: online grocery shoppers spend 1.5% more in-store on fresh food than the average consumer does.
According to Nielsen, deli and produce departments provide the highest sales of “fresh food” items in stores. In fact, three-fourths of deli sales come from items packaged by deli clerks, giving customers a more authentic, ready-made feel.
Meanwhile, online sales of health and beauty care items and dairy products are rising.
Where do you get your fresh food items? Let us know by leaving a comment.
As you can see, sales of fresh food continues to increase in stores.
Scavenger Hunt News
It’s almost here! The next NCP Blog Scavenger Hunt, featuring fall-related items, will be starting next week. Remember to come back to the blog next week for details!
Have a fantastic weekend!