I’m sure you’ve heard us say how much your opinions count as a member of the National Consumer Panel. Well, I wanted to take this opportunity to share some information from our partners, Nielsen and IRI. They work directly with manufacturers and retailers and know first-hand how important your data is.

According to an Executive Vice-President with Nielsen Data Science, “NCP panel data helps manufacturers understand consumer preferences on specific brands and in turn allows retailers to stock the right item assortment for their local markets.”

Meanwhile, two IRI clients had this to say:

  • “We used the panel data to understand what our customers thought about where we advertise. These insights were very useful as we re-tooled our advertising program to better align with our customers’ needs and expectations.”
  • “We used the panel to understand our consumer and our competitors’ consumers. Who are they demographically and how do they overlap? Understanding why the product matters to the consumer is critical. It is the essence of why your product sells.”

As you can see, the information you provide by scanning ALL of your purchases and taking surveys helps companies make crucial marketing decisions. So thank you for being a panelist and letting us know what you and your household members buy!

Let me know if you have any comments about this information.

Have a great day!

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