Sunday is Mother’s Day, and what better time to celebrate the moms in your life. We’ll be taking my mom and mother-in-law out to dinner. (My kids have made a special gift for each of them.) Can’t wait to celebrate!

Mother’s Day is a day when people do a lot of splurging, with flowers, meals, and special gifts. So what are people going to be spending on their moms?

  • Consumers are expected to spend an average of $172.22 for Mother’s Day, compared with $172.63 last year
  • Total spending is expected to reach $21.4 billion, up a bit from last year’s $21.2 billion

For Mother’s Day, consumers plan to spend …

  • $4.2 billion on jewelry
  • $4.1 billion on special outings such as dinner or brunch
  • $2.4 billion on flowers
  • $2.2 billion on gift cards
  • $1.9 billion on clothing
  • $1.9 billion on consumer electronics
  • $1.6 billion on personal services, like a day at the spa

Greeting cards are the most commonly purchased gift for Mother’s Day at 78.4 % and account for $792 million of the projected spending.

Source: National Retail Federation

Oh, and in case you were curious, there are 43.5 million women in the U.S. between the ages of 15 and 50 who have children, according to the U.S. Census Bureau.

So be extra nice to the moms in your life this Sunday – and every day!

Have a great day!

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