Category Archives: In The Know

A Few Things To Note

NCP In The Know – Jumpin’ Java: Your coffee purchases
Our latest In The Know is available now! This edition looks at panel members’ coffee purchases by state– both store bought as well as “on the go.”

According to our panel members, households in New Hampshire buy the most pre-packaged, store-bought coffee.

Meanwhile, households in Washington, DC purchase the most on-the-go coffee. (I can understand why people in Washington need a LOT of coffee.)

Where does your state rank in both of these categories? Check out the full results at

Golden Ten Scavenger Hunt Sweepstakes
Our latest scavenger hunt has ended! Did you find all Golden Ten images? We’ll reveal the “answers” as well as the names of the ten winners early next week. Stay tuned!

Coronavirus Update
Everyone is talking about the Coronavirus disease (COVID-19). As you know, schools, sporting events, concerts, and many other public-gathering occasions have been cancelled, due to the fear of the disease spreading even further.

We hope everyone makes sure to stay safe and follow the recommended guidelines for avoiding spreading the disease.

For the most accurate and up-to-date information, please see the Centers for Disease Control and Preventions’ Coronavirus webpage at

We wish you all a very safe and healthy weekend.

Best Regards,

Do You Know About “In The Know”?

We all love being in the know, right?

Well, NCP recently launched a new way of sharing information that our panel members have provided to us. If you haven’t seen it yet, it’s called NCP’s In The Know.

This week, In The Know looks at Valentine’s Day-related stats. We show your Valentine’s Day Instant Poll results as well as NCP panel member data on chocolate and floral sales. Check it out at

If you have ideas for other topics, let us know by going to

Have a great weekend! And be on the lookout next week for our first contest where 10 people can each win a $10 gift card.

Best Regards,