We asked our panel members to tell us how they really feel about fall—and they delivered! From cozy traditions and go-to seasonal buys to scent associations (yes, cinnamon dominated!) and how shorter days affect their mood, this survey covers all the autumnal vibes.
So grab your favorite fall drink, pull on a sweater, and take a scroll through what makes this season so special to our panelists. Whether you’re here for the leaf peeping, football marathons, or just lighting that one perfect candle, there’s something in here for everyone who loves (or tolerates) fall.
The Season of Cozy, Crunchy, and Colorful Things
What’s the first sign that fall has officially arrived? Is it the leaves? The chill? The pumpkin decor explosion? According to our survey respondents, the leaves win!
– 42% said seeing the leaves start to change colors
– 22% said the first cool, crisp morning after summer
– 9% said decorating the house with fall or Halloween items
– 8% said watching football
– 6% said nothing in particular
Another 13% responded with their own write-in suggestions.
Do you have cozy rituals reserved just for autumn? We asked panel members about their fall habits that happen once a year.
– 38% said nothing in particular
– 19% like to bake or cook seasonal recipes
– 18% enjoy outdoor fall activities like picking apples, hiking, etc.
– 16% decorate their home, either indoor or outdoor
– 9% watch more movies and TV
Shorter days can impact our mood and energy levels. Do shorter days slow you down, or spark your cozy side?
– 45% feel less motivated
– 25% feel cozy and relaxed
– 25% have no real change in their mood
– 5% are more energized and focused
What fills your shopping cart when fall rolls around? Find out what panel members are shopping for during fall, from snacks to sweaters and more.
– 31% buy seasonal food or drinks
– 25% purchase warm clothing or accessories
– 17% shop for fall-scented candles or home decor
– 5% look for heating or energy products
– 22% don’t buy any of these items
How often do shoppers buy seasonal products like pumpkin spice, maple, or apple cinnamon?
– 40% buy them occasionally
– 32% said rarely
– 16% never purchase these items
– 12% shop for seasonal products often
What’s your secret to a cozy, fall-ready home?
– 28% said they don’t change anything in their home
– 24% bake or cook comfort foods
– 20% use seasonal candles and/or diffusers
– 20% add seasonal blankets and/or pillows
– 8% change their lighting or decor
If fall were a scent, what would it smell like for you?
– 26% cinnamon and nutmeg
– 23% apple pie baking in the oven
– 17% pumpkin spice
– 14% freshly fallen leaves
– 8% rain on a cool day
– 7% bonfire smoke
– 5% maple syrup or toasted marshmallows
What are your favorite fall activities? We all have a fall fave, whether it’s something cozy inside or an outdoor festivity.
– 21% love cozying up with a blanket and book
– 17% watch football
– 16% attend local events like fairs and festivals
– 11% bake seasonal goodies
– 10% go for long walks or hikes
– 7% enjoy leaf-peeping
– 6% visit Halloween-related attractions
– 6% carve pumpkins and decorate
– 6% pick apples or pumpkins
That’s it for this edition of In The Know! What do you think of the survey results from our panel members? I’d love to hear about your fall favorites, let me know in the comments!
Regards,
Taylor
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