Let’s take a quick dive into the fascinating world of books!

From favorite genres, to when and where our panel members like to read/listen to books, discover some fun and interesting results from NCP’s recent Reading Habits Survey

Do you read/listen to books?
Yes 77%
No 23%

What book format do you prefer?
Printed books 62%
E-books 18%
Audiobooks 10%
No preference 10%

Where do you read/listen to books most often?
At home 88%
While commuting 5%
While exercising 2%
At work/school 2%
At an outdoor location (park, beach, etc.) 1%
Other 2%

What time of day do you usually read/listen to books?
Morning 11%
Afternoon 24%
Evening 50%
Late Night 15%

On average, how many books do you read/listen to in a typical month?
1-2 51%
3-4 21%
5 or more 13%
I don’t read/listen to books every month 15%

Favorite genres, reasons for reading, where they get their books, and more...

The five most popular genres were Mystery/Thriller, Romance, Science Fiction/Fantasy, Historical, and Religion/Spirituality.

When asked what best describes why they read/listen to books, panel members’ top responses were; for relaxation, for entertainment, to learn/gain knowledge and for inspiration/self-help.

Most of the panel members who responded to the survey said they get their books online, followed by at a library or bookstore, they borrow from friends/family, or they buy books at garage/yard sales.

When asked how they choose the books they read or listen to, the top responses were they browse online/bookstores/libraries, get recommendations from friends/family, or check out online reviews and bestseller lists.

For those who responded that said they don’t read or listen to books, the top reasons why were that they have other interests/hobbies they’d rather be doing, they don’t have the time, or they just aren’t interested.

That’s it for this edition of In The Know (ITK)!

Panel Members: You can find current and past editions of ITK by going to In the Know located in the Community Center section on the homepage of the panel member website.

I love to read, do you? Let me know in the comment section below!

Regards,

Taylor

Blog comment reminder: If you have a panel-related issue that you need assistance with such as a problem with scanning or your rewards, please contact our Panel Support Center directly and they will be happy to assist you! You can reach them at 1-800-962-6700 or email them at [email protected]. You can send a message from NCP’s Facebook page. Please don’t enter panel-related issues or share any personal panel membership information in the blog comment section. Any issues will be addressed faster if you contact our support center directly. Thank you so much!