In today’s fast-paced world, it can be difficult to find time to prepare a healthy breakfast meal in the mornings. It’s easy to just grab a cup of coffee and skip that morning meal altogether, but eating breakfast provides energy to power into your day and help your body perform at its best.*

What’s In Your Freezer?

For many, a solution for busy mornings is stocking up on frozen breakfast foods that can be prepared quickly and easily.

There are so many different types of frozen breakfast foods, from waffles to pancakes, to breakfast sandwiches and even breakfast burritos. Waffles and pancakes come in a variety of flavors, shapes, and sizes. One of my favorite flavors is pumpkin, I always make sure to look for it in the fall months! All of these frozen breakfast options can be heated up quickly and can be a good alternative to skipping breakfast due to time constraints.

Do you buy frozen breakfast foods? Is so, which ones? Let me know in the comments section. I would love to hear from you!

NCP Panel Data

Let’s look at some interesting NCP purchase data for frozen breakfast foods collected from panel members in 2022.

The number of unique UPC barcodes scanned for frozen breakfast foods was 1,930.

The months in which the highest quantity of frozen breakfast food purchases were reported by panel members were:


The five states in which panel members purchased the most frozen breakfast foods were:

New Mexico

The top five flavors of frozen waffles/French toast reported by panel members were:

Plain/no flavor

As you can see, NCP panel members share important shopping information and influence what you see on store shelves! If you’re not a member and you’re interested in having your consumer voice heard, click here or go to the Join NCP section of the blog to sign-up!

There’s More…

In addition to frozen foods, here are some suggestions from an article published by the Cleveland Clinic for morning meals to fuel your day. They say starting your day with a protein-rich meal may keep you full longer and help avoid snacking.

  • Greek yogurt or cottage cheese
  • Peanut butter and a grain (such as high-fiber toast or waffle)
  • Oatmeal
  • Omelet
  • Shake/Smoothie

Panel Members: Whatever foods you choose, be sure to scan all of your purchases! Even if you don’t eat in the morning and just grab a cup of coffee on the run, it’s important to let NCP know. You can report that cup of coffee using the Non-Barcoded Items list in the NCPMobile app or if you use an NCP hand-held scanner, you can scan the appropriate barcode in the Barcode Reference Booklet.




Frozen food aisle

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