With all the craziness going on lately, I almost forgot to take part in the U.S. Census. But when going through a pile of mail, I found the letter from the government asking us to go online and use the special code they provided to take the 2020 census.

It literally took just a few minutes!

I mention this as a reminder to all of you to take the U.S. Census right away. (That is, if you haven’t already responded.) It’s crucially important to do so.

Just go to my2020census.gov to get started. (Even if you don’t have the special code, you can still take the census at this website.)

Why Do It?
According to the U.S. Census Bureau, “Over the next decade, lawmakers, business owners, and many others will use 2020 Census data to make critical decisions. The results will show where communities need new schools, new clinics, new roads, and more services for families, older adults, and children.”

Along with that, “Retailers use demographic data from the census to decide where to build stores and what to sell. Companies determine where to create job opportunities based on census information. The talent starring in our favorite TV shows is, in part, determined by data from the census; after all, content creators want to tell stories that reflect the actual population and resonate with audiences,” according to David Kenny, Nielsen’s chief executive officer and chief diversity officer.

How NCP Uses Census Data
For its part, NCP uses the census data to determine how the panel should be made up, for instance, how many panel members we need in each state. We also use the data to help analyze panelists’ shopping habits.

Make sure your family and friends are aware of the importance of the census and encourage them to participate ASAP. By participating we will have an impact on our government and businesses for the next 10 years!

Best Regards,

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