Keeping It Fresh

Like many others, I’ve started purchasing more of my groceries online. Who doesn’t love the convenience! But if I do get anything online, it’s almost always a packaged item.

I still go to the grocery store for “fresh” foods, like bakery goods, deli, meat, produce and seafood. Interesting stat from the Nielsen Company: online grocery shoppers spend 1.5% more in-store on fresh food than the average consumer does.

According to Nielsen, deli and produce departments provide the highest sales of “fresh food” items in stores. In fact, three-fourths of deli sales come from items packaged by deli clerks, giving customers a more authentic, ready-made feel.

Meanwhile, online sales of health and beauty care items and dairy products are rising.

Where do you get your fresh food items? Let us know by leaving a comment.

As you can see, sales of fresh food continues to increase in stores.

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Scavenger Hunt News
It’s almost here! The next NCP Blog Scavenger Hunt, featuring fall-related items, will be starting next week. Remember to come back to the blog next week for details!

Have a fantastic weekend!

Best Regards,
Taylor

Grab ‘N Go ‘N Scan!

Busy, busy, busy. That’s the story of our lives. And although we want to provide healthy food choices for our families and ourselves, who has the time to prepare these goodies? I barely have time to breathe!

If you’re like me, you take some, shall we say, food prep short-cuts. That is, purchasing “grab-and-go” food.

We’re not alone: According to the Nielsen Company, deli departments, which have a lot of grab-and-go items, have had sales go from $15 billion in 2014 to $20 billion in 2018. Some of the biggest sellers in the deli department include prepared items like salads, sandwiches, wings, and meal kits. 

Further, according to Nielsen, consumers prepare just 4.6 dinners at home each week, and most aren’t interested in spending more than 30 minutes on prep time. Even among home cooks, more than half enjoy using semi-prepared ingredients on occasion to help get food on the table faster.

While some shoppers, according to Nielsen, look for something tasty, but a little indulgent, such as wings, lasagna and pizza, many others look for healthy options.

According to Nielsen data, salad dollar sales grew $193 million between November 2017 and November 2018 — up 49% from the prior-year period — while sales of smoothies increased 32% during the same period. Sales of what Nielsen calls “innovative” plant-based foods, including veggie noodles and plant-based yogurt, grew 18% over the year-long period.

What about you? Are you part of a grab-and-go household? And if so, what do you like to grab-and-go? Let us know in the comments section.

Recording Your Grab-And-Go Purchases
Record all of your household’s prepared foods purchases using the Prepared Foods listing in the Barcode Reference Booklet if you use a handheld scanner, or if you have the NCPMobile App, the Non-Barcoded Items listing in the app.

Record all food items that need no preparation before eating, such as chicken salad, sushi, etc., as well as foods that may need to be heated before you eat/serve them.

These prepared food items can be purchased at supermarkets, warehouse clubs, delicatessens, etc., and may not have a barcode. Do not use this listing to record prepared foods purchased from restaurants or fast food establishments.

NCPMobile users can also record their meal-kit purchases in the app.

Have a great weekend everyone!

Best Regards,
Taylor

Pour Me A Cup Of Joe!

Something is brewing in the coffee market! If you’re like me, you can’t live without a cup or two of coffee to get you going. (We’re certainly not alone: 64% of American adults drink coffee nearly daily, according to a 2018 National Coffee Association survey.)

Well, according to the Nielsen Company (and NCP panel members’ data), American’s consumption habits are changing, as many consumers are increasingly getting their coffee fix from chilled, on-the-go coffee options rather than energy drinks and carbonated soft drinks. 

In the ready-to-drink coffee market, within the past year 158 new ready-to-drink coffee offerings (up 14% year-over-year) have hit store shelves, with 89 new cold brews and an additional 30 iced coffee varieties brought to market, according to Nielsen.

Consumers are also enjoying fun creamer options, like white chocolate, toasted marshmallow and sticky cinnamon bun. According to Nielsen, growth in the U.S. coffee creamer market has actually outpaced that of traditional packaged coffee sales. Over the past four years (ending June 29, 2019), U.S. sales of creams and non-dairy creamers rose an average of 2.8% each year, compared with packaged coffee sales that rose an average of just 0.8% during the same time.

Finally, as we all know, it’s pumpkin spice flavor season! According to Nielsen, what “started as an innovative coffee flavor, pumpkin spice has sparked a flavor craze that now defines an entire season.” In fact, all pumpkin-flavored products put together brought in $511 million dollars in sales. That’s a lot of pumpkins!

So, what’s your favorite coffee/creamer flavor? Let us know in the comments section!

NCPulse Results!
A short time ago, Joanna from NCP asked panel members what they enjoyed most about this summer, and their favorite summer memories.

Here’s a brief summary:

  • Spending time with family
  • Sharing fun activities with grandchildren
  • Warm weather and longer days
  • Vacations
  • The availability of farm-fresh fruit and veggies

Scavenger Hunt!
Be on the lookout, in the next few weeks, for our latest scavenger hunt. More details to come very soon!

Have a great weekend, and relax with your favorite cup of coffee.

Best Regards,
Taylor