Something is brewing in the coffee market! If you’re like me, you can’t live without a cup or two of coffee to get you going. (We’re certainly not alone: 64% of American adults drink coffee nearly daily, according to a 2018 National Coffee Association survey.)
Well, according to the Nielsen Company (and NCP panel members’ data), American’s consumption habits are changing, as many consumers are increasingly getting their coffee fix from chilled, on-the-go coffee options rather than energy drinks and carbonated soft drinks.
In the ready-to-drink coffee market, within the past year 158 new ready-to-drink coffee offerings (up 14% year-over-year) have hit store shelves, with 89 new cold brews and an additional 30 iced coffee varieties brought to market, according to Nielsen.
Consumers are also enjoying fun creamer options, like white chocolate, toasted marshmallow and sticky cinnamon bun. According to Nielsen, growth in the U.S. coffee creamer market has actually outpaced that of traditional packaged coffee sales. Over the past four years (ending June 29, 2019), U.S. sales of creams and non-dairy creamers rose an average of 2.8% each year, compared with packaged coffee sales that rose an average of just 0.8% during the same time.
Finally, as we all know, it’s pumpkin spice flavor season! According to Nielsen, what “started as an innovative coffee flavor, pumpkin spice has sparked a flavor craze that now defines an entire season.” In fact, all pumpkin-flavored products put together brought in $511 million dollars in sales. That’s a lot of pumpkins!
So, what’s your favorite coffee/creamer flavor? Let us know in the comments section!
A short time ago, Joanna from NCP asked panel members what they enjoyed most about this summer, and their favorite summer memories.
Here’s a brief summary:
- Spending time with family
- Sharing fun activities with grandchildren
- Warm weather and longer days
- The availability of farm-fresh fruit and veggies
Be on the lookout, in the next few weeks, for our latest scavenger hunt. More details to come very soon!
Have a great weekend, and relax with your favorite cup of coffee.