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In The Know: Summer State of Mind

From backyard BBQs to beach getaways, summer means something different to everyone. That’s why NCP asked its members what really makes this season sizzle—or sweat.

Whether you’re a poolside lounger, a grill master, or just here for the daylight and good vibes, the results of NCP’s Summer State of Mind survey reveal how people across the country are soaking up the season—or avoiding the heat.

Dive in and …

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NCP Spotlight: Panel Members in Tennessee

Up next in our Spotlight on States series: Tennessee!

Tennessee was admitted to the Union on June 1, 1796, as the 16th state. It is located in the southeastern region of the country and borders Kentucky, Virginia, North Carolina, Georgia, Alabama, Mississippi, Arkansas, and Missouri. The state is divided into three grand divisions of East, Middle, and West Tennessee.

The state’s estimated population in 2024 was 7.22 million …

NCP Panel Info

NCP Spotlight: Panel Members in South Dakota

NCP National Consumer Panel

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