Independence Day is always one of the biggest summer celebrations, but 2026 is shaping up to be even more memorable. As the United States celebrates the 250th anniversary of the Declaration of Independence, that excitement is showing up in shopping carts across the country.

Along with Fourth of July celebrations, the United States is also hosting the World Cup global soccer competition for the first time since 1994. Many people are hosting or attending soccer watch parties this summer, adding to the celebratory feel of this summer.

Whether you’re hosting a backyard barbecue, heading to a neighborhood fireworks show, or spending the weekend by the lake, here’s a look at the products people are buying for Independence Day 2026.

đź«•Backyard Barbecues Still Take Center Stage

According to Circana, 53% of consumers plan to spend the holiday with close friends and family. Food remains the centerpiece of most Fourth of July celebrations, and shoppers are filling their carts with all the essentials for a summer cookout.

Popular purchases include:

  • Hamburgers and hot dogs
  • Hamburger and hot dog buns
  • Chicken and steak for grilling
  • Potato chips and pretzels
  • Fresh fruit and vegetables
  • Pasta salad and potato salad ingredients
  • Watermelon
  • Condiments like ketchup, mustard, relish, and barbecue sauce
  • Ice cream and frozen treats

Independence Day continues to be one of the biggest seasonal shopping events for food and beverages, driving increased spending on grilling essentials, snacks, and party foods. While foods like burgers and chips continue to be popular for the holiday, other items like Greek yogurt, eggs, and coffee have increased in popularity, according to NIQ.

🍺Beverages Are a Big Part of the Celebration

No summer celebration is complete without plenty of drinks on hand! Consumers are stocking up on:

  • Soft drinks
  • Bottled water
  • Sparkling water
  • Tea and lemonade
  • Juice
  • Beer
  • Ready-to-drink cocktails
  • Ice

Circana reports that beer continues to be one of the top-selling Independence Day categories; last year, American premium beer was a top seller with over $257 million in sales. However, ready-to-drink cocktails experienced significant growth last year as consumers look for convenient beverage options for parties and outdoor celebrations.

NIQ’s research found that 48% of consumers are willing to pay more for benefits in their beverages: 42% prioritize sugar-free drinks with another 38% seeking hydration. Energy drinks are also growing in popularity.

đź—˝Patriotic Spirit Extends Beyond Food

The celebration isn’t just about what’s on the grill. Many consumers are also purchasing products that help create a festive atmosphere.

Popular seasonal purchases include:

  • American flags
  • Patriotic decorations
  • Tableware and serving supplies
  • Red, white, and blue apparel
  • Outdoor games
  • Picnic supplies
  • Lawn chairs and coolers
  • Sunscreen and insect repellent

Sales of disposable plates and bowls reached $144.9 million for the Independence Day week last year, according to Circana. With the nation’s 250th birthday, many consumers may be more likely to embrace patriotic merchandise and decorations as they celebrate this historic milestone.

đź›’Don’t Forget to Report Your Holiday Shopping!

Whether you’re buying food for a neighborhood barbecue, decorations for your home, or supplies for a weekend getaway, remember to report all of your eligible purchases to National Consumer Panel.

Be sure to scan:

  • Food and beverages
  • Paper products and disposable tableware
  • Condiments and spices
  • Decorations
  • Sunscreen and insect repellent
  • Charcoal or grilling supplies
  • Ice and coolers
  • Any other eligible purchases you make while preparing for the holiday

Every purchase you report helps provide valuable shopping insights while earning you rewards for participating. Tell us: what are your must-have items for your Independence Day celebration?

Have a safe, fun, and happy Fourth of July!

Regards,
Taylor

Blog comment reminder: For help with panel-related issues (such as scanning or rewards), please contact our Panel Support Center directly at 1-800-962-6700, [email protected], or via NCP’s Facebook page. Please don’t post panel-related issues or share personal information in the blog comments. Thank you!

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