Month: September 2025

Walking for Better Health

Walking is one of the easiest, most affordable ways to boost your health. You don’t need a gym membership, fancy equipment, or hours of free time—just a pair of comfortable shoes and a little motivation.

Many of our panel members are already reaping the benefits of walking. When we surveyed panel members for our Spotlight on States series, we asked what type of outdoor activities they enjoyed. …

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The Timeless Appeal of Sourdough

Few breads have such a growing fanbase as sourdough. With its tangy flavor and crisp crust, sourdough bread is both rustic and timeless, dating back thousands of years. For some, the appeal lies in the process: nurturing a starter, tending dough, and baking loaves at home. For others, it’s simply about savoring a loaf picked up from a favorite local bakery, where skilled hands have already done the …

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In The Know: Let’s Talk About Hobbies

Everyone’s got something they love to do in their free time — whether it’s diving into a great book, tending to a garden, crafting a masterpiece, or exploring the outdoors. To find out what sparks your creativity and keeps you inspired, we asked NCP panel members to share their thoughts in our Let’s Talk Hobbies Survey.

So, grab your knitting needles, paintbrushes, or hiking boots — and …

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NCP National Consumer Panel

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