We’ve just wrapped up our NCP Summer Vibes survey and are excited to share the sunshine-filled results with you! From your favorite summer activities and dream vacation spots to your thoughts on the summer heat, foods, drinks and more, here’s a peek into what makes your summer sizzle.

On the Go

We wanted to know: what are your favorite summer activities? Here’s what panel members who responded to the survey had to say:
– Relaxing at home
– Vacation/traveling
– Gardening
– Swimming
– Relaxing at the beach/pool

Half of our survey respondents usually take a vacation during the summer. Here are the top five vacation destinations:
– Beach
– Mountains
– Cruise
– All-inclusive resort
– Exploring other countries

Fresh Air Fun

Summer is a popular time for outdoor events like festivals and concerts!
– 45% rarely attend outdoor festivals and concerts
– 28% occasionally attend
– 22% never attend
– 6% frequently attend

Farmers markets are another staple of summer- eating in season is good for so many reasons.
– 37% occasionally shop at farmers markets
– 36% rarely do
– 17% never do
– 10% frequently do

Summer Food and Drinks

Do you eat different foods or drink different beverages in the summer? Here are the top five summer foods and drinks our survey respondents enjoy during the season:
– Fruits
– BBQ/Grilled foods
– Ice cream/ices
– Seafood
– Salads

– Iced tea
– Water
– Lemonade
– Soda/pop
– Iced coffee/lattes

Heat Waves

How do you feel about summer weather? Some people love it, others hate it. Our panel members are no different!

We asked panel members what they think about summer heat:
– 21% strongly dislike
– 28% dislike
– 25% are neutral
– 19% like
– 7% strongly like

What is the ideal summer temperature for you? Here’s what survey respondents said:
– 10% said below 70 degrees
– 65% said 70-80 degrees
– 22% said 80-90 degrees
– 2% said above 90 degrees

Have you noticed any changes in summer weather through the years?
– 54% have noticed significant changes
– 30% have noticed minor changes
– 14% haven’t noticed changes
– 2% don’t know

Sun and Bugs

Many people are outdoors more often in the summer, which means more exposure to sun and bugs.

How frequently do you use sunscreen?
– 36% said frequently
– 31% said occasionally
– 21% said rarely
– 13% said never

How frequently do you use insect repellant?
– 14% said frequently
– 34% said occasionally
– 37% said rarely
– 15% said never

Drip Drop

Finally, we asked our panel members if they do anything to conserve water during the summer months.
– 35% do nothing
– 30% water their lawn/garden early in the morning or late in the evening
– 16% take shorter showers
– 13% use water-efficient appliances

That’s it for this edition of “In The Know!” Got a topic you want to see covered? Let us know!

Panel Members: You can find current and past editions of ITK by going to In the Know located in the Community Center section on the homepage of the panel member website.

If you’re not a NCP panel member and you’re interested in joining NCP to share your shopping experiences, earn great rewards, and influence what you see on store shelves, click here or go to the Join NCP section of the blog for more information.

Leave a comment and let me know what you think about our survey results and you feel about summer, I’d love to hear from you!

Regards,
Taylor

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