On Thursday we celebrate one of the most fun days of the year – Halloween! How are you going to celebrate? Go trick or treating with your children or grandchildren? Be at home to hand out treats? Let us know in the comments section.

As you know, Halloween is a big holiday for purchasing things. So before we go any further, I just want to remind you to record all of your Halloween purchases such as costumes, decorations, and candy.

OK, now that that’s out of the way, let’s do what we do best! Talk facts ‘n figures!

According to our friends at WalletHub,

  • $8.8 billion: The projected Halloween-related spending in 2019
  • 76% of Americans will spend $50 or less on/for Halloween this year
  • 68% of Americans plan to celebrate Halloween this year
  • 32% of Americans are throwing/attending a party
  • 44% of Americans plan to carve a pumpkin
  • 49% of Americans plan to decorate their home
  • 22% of Americans plan to visit a haunted house
  • 47% of Americans plan to dress in costumes

Speaking of Halloween costumes …

  • $3.2 billion: The amount Americans will spend on Halloween costumes this year
  • 1.3 million children plan to dress as a witch
  • 2.4 million children will dress as their favorite superhero
  • 3.1 million children will dress as their favorite princess
  • 2 million adults will dress as a vampire
  • 5 million adults will dress as a witch
  • 17% of Americans will dress their pets in costumes (most popular Halloween costumes for pets: Pumpkin, hot dog, superhero, bumble bee)

As for trick-or-treaters …

  • More than 41 million: The number of potential trick-or-treaters in 2019 (children age 5 to 14)
  • 69% of Americans plan to give candy to trick-or-treaters
  • $2.6 billion will be spent on Halloween candy this year
  • 29% of Americans plan to take their children trick-or-treating
  • 72% of parents admit to secretly eating their child’s candy
  • 85% of parents have a plan for helping their children enjoy candy in moderation
  • 68% of Americans say chocolate is their favorite Halloween treat

Finally, Candystore.com released its self-compiled rankings of the most popular Halloween candy in every state.

Candystore.com created its rankings based on 12 years of its sales data (from 2007 to 2018) with a focus on the months leading up to Halloween. The online candy seller also collaborated with “major candy manufacturers and distributors” to help determine the most popular candy in each state (and Washington, D.C.), as well as the first and second runners up. (Certain candies are more likely to be sold in bulk and, as a result, may be overrepresented in the lists.)

In addition to the top Halloween candy state rankings, Candystore.com also released a list of the most popular Halloween candy in the U.S. overall.

  1. Skittles
  2. Reese’s Peanut Butter Cups
  3. M&M’s
  4. Snickers
  5. Starburst
  6. Candy Corn
  7. Hot Tamales
  8. Tootsie Pops
  9. Sour Patch Kids
  10. Hershey’s

Most Popular Halloween Candy By State

Alabama ― Hershey’s Mini Bars
Alaska ― Twix
Arizona ― Skittles
Arkansas ― Hot Tamales
California ― Skittles
Colorado ― Twix
Connecticut ― Milky Way
Delaware ― Skittles
District of Columbia ― Tootsie Pops
Florida ― Skittles
Georgia ― Jolly Ranchers
Hawaii ― Skittles
Idaho ― Candy Corn
Illinois ― Kit Kat
Indiana ― Hot Tamales
Iowa ― Candy Corn
Kansas ― Reese’s Peanut Butter Cups
Kentucky ― Swedish Fish
Louisiana ― Lemonheads
Maine ― Sour Patch Kids
Maryland ― Reese’s Peanut Butter Cups
Massachusetts ― Butterfinger
Michigan ― Starburst
Minnesota ― Skittles
Mississippi ― Snickers
Missouri ― Milky Way
Montana ― Dubble Bubble
Nebraska ― Salt Water Taffy
Nevada ― Candy Corn
New Hampshire ― Starburst
New Jersey ― Tootsie Pops
New Mexico ― Candy Corn
New York ― Hot Tamales
North Carolina ― Reese’s Peanut Butter Cups
North Dakota ― Candy Corn
Ohio ― M&M’s
Oklahoma ― Dubble Bubble
Oregon ― Reese’s Peanut Butter Cups
Pennsylvania ― Hershey’s Mini Bars
Rhode Island ― Twix
South Carolina ― Skittles
South Dakota ― Starburst
Tennessee ― Tootsie Pops
Texas ― Reese’s Peanut Butter Cups
Utah ― Jolly Ranchers
Vermont ― M&M’s
Virginia ― Hot Tamales
Washington ― salt water taffy
West Virginia ― Blow Pops
Wisconsin ― Starburst
Wyoming ― Salt water taffy

For more details, see https://www.candystore.com/blog/facts-trivia/halloween-candy-map-popular/

Let us know all about your favorite treats in the comments section.

Wishing you all a safe and happy Halloween!

Best Regards,
Taylor

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