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Fourth of July 2026: What’s in America’s Shopping Cart This Independence Day?

Independence Day is always one of the biggest summer celebrations, but 2026 is shaping up to be even more memorable. As the United States celebrates the 250th anniversary of the Declaration of Independence, that excitement is showing up in shopping carts across the country.

Along with Fourth of July celebrations, the United States is also hosting the World Cup global soccer competition for the first time since 1994. …

Shopping

Clean Space, Fresh Mindset

There’s something about spring that makes everything feel a little lighter. The days get longer, the air feels warmer, and suddenly, the urge to clean and reset starts to creep in. What begins as wiping down surfaces or clearing out closets often turns into a chance to step back and create space, not just in our homes, but in our minds as well.

🌻Spring Reset

After months of …

NCP Panel Info

In The Know: Shopping Habits

Do you shop ‘til you drop or just grab what you need?

We asked NCP panelists about their shopping habits, from how they browse to what they buy (and sometimes regret!). Whether you’re a planner, a deal hunter, or an occasional impulse shopper, see how your habits compare to fellow panelists.

🛒 Shopping Styles & Behaviors

Most panelists keep their shopping trips planned or purposeful.
– 34% plan …

NCP National Consumer Panel

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