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In The Know: All About Fall


We asked our panel members to tell us how they really feel about fall—and they delivered! From cozy traditions and go-to seasonal buys to scent associations (yes, cinnamon dominated!) and how shorter days affect their mood, this survey covers all the autumnal vibes.

So grab your favorite fall drink, pull on a sweater, and take a scroll through what makes this season so special to our panelists. Whether …

Shopping

NCP Spotlight: Panel Members in Wyoming

We’ve reached the end of our Spotlight on States series! Today we’re featuring the final state: Wyoming.

Wyoming is a landlocked state in the western United States, bordered by Montana, South Dakota, Nebraska, Idaho, Utah, and Colorado. It’s the tenth largest state in area, but with a population of 587,618 as of 2024, it is the least populous state. It has the second-lowest population density after Alaska. Wyoming’s …

NCP Panel Info

In The Know: Let’s Talk About Hobbies

Everyone’s got something they love to do in their free time — whether it’s diving into a great book, tending to a garden, crafting a masterpiece, or exploring the outdoors. To find out what sparks your creativity and keeps you inspired, we asked NCP panel members to share their thoughts in our Let’s Talk Hobbies Survey.

So, grab your knitting needles, paintbrushes, or hiking boots — and …

NCP National Consumer Panel

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