The NCP Blog

THE LATEST ...

How 2025 Shopping Trends Are Shaping Mother’s Day

Mother’s Day, falling on Sunday, May 11th this year, remains one of the most beloved and commercially significant holidays. As families prepare to honor the women in their lives, consumer behaviors are evolving—both in when and how they shop.

How are you celebrating Mother’s Day this year? Personally, I’m hoping for a day where I don’t have to do any household chores! No cooking or cleaning for me- …

Shopping

Maximize the Benefits of Store Loyalty Programs

We’ve all been there: standing at the checkout counter when the cashier asks, “Are you a member of our rewards program?” I know that I’m often in a hurry and don’t want to sign up for more texts or emails, but sometimes the rewards program can be really valuable, especially if it’s a store I shop at frequently. If your answer is usually “No, I don’t want to

NCP Panel Info

NCP National Consumer Panel

Archives