As I’m sure you know, it’s difficult trying to find the time to get something healthy on the dinner table. So that’s why the meal kit market has exploded recently. Meal kits, which are easy-to-prepare “kits” that are filled with fresh, pre-portioned ingredients, make it easy to create a healthy “home cooked” meal.
Originally a mostly web-based offering, meal kits are now often showing up in retail outlets.
According to the latest Nielsen data, 187 new meal kit items were introduced within in-store retail outlets alone during the 52 weeks ended Dec. 29, 2018.
Interest in meal kits through both online and retail outlets continues to be strong. According to NCP data, meal kit users have increased 36% over the past year. In fact, NCP data estimates that 14.3 million households purchased meal kits in the last six months of 2018, reflecting a marked increase of 3.8 million households from the end of 2017. And there is still a lot more interest beyond that, with 23% of American households saying they would consider purchasing a meal kit within the next six months.
So have you purchased any meal kits? If you’re an NCPMobile App user, you can use the Non-Barcoded Items listing to record these types of purchases! (See image below.)
Note: If you use the Barcode Reference Booklet to record non-UPC barcoded items, you cannot tell us about meal kit purchases at this time. The booklet might be updated in the near future.
Thanks, and have a great weekend!