Celebrate The Earth!

Today is Earth Day! I hope you do your part today and every day to Reduce, Reuse, and Recycle. The Earth – and all of its inhabitants! – is counting on you.

To celebrate Earth Day, the NCP team will be having a special event later today. We’ll try to take some photos to show you next time.

Here are some tips to reduce, reuse, and recycle, according to livegreenhoward.com:

  • If your town or city has a recy­cling pro­gram, participate in it!
  • Choose wisely before pur­chas­ing: Repair and mend items rather than replac­ing them, and buy used items instead of new when appropriate.
  • Sell, give away or donate reusable items instead of throw­ing them away.
  • Carry your own reusable shop­ping bags.
  • Buy respon­si­bly:  Avoid over-packaged prod­ucts and choose prod­ucts with recy­cled content.
  • Drink tap water or fil­tered water rather than bot­tled water and fill reusable bot­tles for bev­erages to go.
  • Use reusable (wash­able) dishes and uten­sils and cloth tow­els and nap­kins instead of sty­ro­foam, plas­tic or paper products.
  • Can­cel unwanted sub­scrip­tions and opt out of junk-mail.

Now, here are some interesting stats from the U.S. Census Bureau:

  • 716: The number of wind, geothermal, biomass, solar and other electric power generation business establishments in 2012, more than double the number of establishments (312) in 2007.
  • 26 minutes: The estimated average time workers age 16 and older across the country spent getting to work in 2014, up from 25.8 minutes in 2013 and 25.7 minutes in 2012.
  • 904,463: The estimated number of people who rode a bicycle to work in 2014. This comes out to about 0.6 percent of the American workforce.
  • 4,011,094: The estimated number of people who walked to work in 2014. This comes out to about 2.7 percent of the American workforce.

Don’t forget to join us for our first Facebook chat on Tuesday, April 26, at 2 p.m. ET.

Remember to Be Green! Have a great day.

A Taxing Time

Happy tax day! OK, I’m kidding. April 15 is the traditional day your income taxes are due, although this year that date has been extended to Monday, April 18.

It was Benjamin Franklin who said, “In this world nothing can be said to be certain, except death and taxes.” Although we all try to avoid both of those, in the end, as Franklin said, we can’t. (Sorry, I don’t want to sound like a Debbie Downer!)

I’ve been thinking about taxes this week, which led me to find some interesting info:

  • The week of April 15 is the busiest single week for tax filings, according to the Internal Revenue Service. Nearly 13 percent of taxpayers put off filing until the last week possible, more than double the 5 percent average through the month of March.
  • Three percent of filers get around to it in the weeks after the April filing deadline and another 9 percent file for extensions and finish up in October and November each year.
  • The average refund issued to date is $3,053, which is $5 more than last year.
  • In 2014, federal, state and local governments collected a combined total of $4.7 trillion in taxes, or an average of $38,317 for every household in the U.S.

How do people file their taxes? According to GoBankingRates.com:

  • 34.5% use tax-prep software or an online program
  • 28.5% use an accountant
  • 10.9% get a friend or family member to do it
  • 8.5% file by hand, using the IRS forms and entering in everything themselves
  • 8.3% go to a tax-preparation service company
  • 9.2% don’t file taxes. (Some of these people have earned less than $10,300 in 2015 and aren’t required to file a return. In addition, there are 7 million people who are required to file a return but fail to do so each year.)

So with that, I wish you many happy “returns”!

Play Ball!

Baseball season has finally started, and I’m really excited. I’m a big Mets fan, so it was great to see them make it to the World Series last year. I’m hoping they go all the way this year! (What is your favorite team? Make sure to comment and let me know!)

Since this is the beginning of baseball season, I thought I’d dedicate this blog to the summer game. We are a New York-based company, so most of the people here are either a Mets or a Yankees fan. I was curious how people felt, so we polled all of our NCP staff, asking them if they preferred the Mets or the Yankees.

Well, I’m psyched to say that the Mets won the internal (and somewhat unscientific) vote by 67% to 33% over the Yankees. (Full disclosure: My husband is a HUGE Yankees fan, who practically wears only Yankees stuff, at least at home and on the weekends. At least it’s easy to buy him a present! LOL)

Here are some interesting stats about the business of baseball:

Average ticket price by team in 2015 (highest and lowest three teams)

  • Boston Red Sox: $52.34
  • New York Yankees: $51.55
  • Chicago Cubs: $44.81
  • Major League average: $28.94
  • Tampa Bay Rays: $21.90
  • Arizona Diamondbacks: $17.98
  • San Diego Padres: $16.37

Average price for a hot dog at Major League Baseball games in 2015 (highest and lowest three teams)

  • New York Mets: $6.25
  • Miami Marlins: $6
  • Chicago Cubs: $5.75
  • Major League average: $4.39
  • Arizona Diamondbacks: $2.75
  • Baltimore Orioles: $1.50
  • Cincinnati Reds: $1

Average price for a beer at Major League Baseball games in 2015 (highest and lowest three teams)

  • Boston Red Sox: $7.75
  • Chicago Cubs: $7.75
  • Philadelphia Phillies: $7.75
  • Major League average: $5.98
  • Los Angeles Angels: $4.50
  • Arizona Diamondbacks: $4.00
  • Cleveland Indians: $4.00

Source: Statista.com

I will be saving up my money to try and get to a game or two this year. What about you? Are you planning to go to some games this year? What do you think about the price of going to a game? Comment and let me know what you think.

Thanks, and have a great day!

March Madness Is Almost Over: Who Do You Think Will Win The NCAA Men’s Basketball Tournament?

Have you been watching the NCAA Men’s Basketball Tournament? There sure have been a lot of upsets! My husband watched a lot of the games, and he said they were really exciting. (I like watching the women’s tournament. Can anyone stop UConn?)

Now that we’re down to the Final Four, we were wondering who YOU thought would win the championship. So please select one of the choices below and see what your fellow panelists have to say.

Powered by Vovici: Conduct your own online surveys

Baseball season starts soon. What teams do you follow? Do you follow any other sports teams? Let me know!

Have a great day!


It’s Finally Spring – Anyone Up For Some Spring Cleaning?

Well, spring has sprung, and to many that means Spring Cleaning! We recently surveyed our panelists asking them their opinions about spring cleaning. Here is some interesting information from the survey.

  • A total of 39,169 people responded to the survey
  • 83.1% of survey respondents were women
  • 38.7% said they follow a tradition of spring cleaning their home when spring arrives.

Which area do panelists get the most satisfaction cleaning?

  • 52.8% responded that other members of their household help with spring cleaning
  • 57.4% said they use environmentally friendly products to do their spring cleaning

How much time does it take panelists to complete their spring cleaning?
While we’re on the subject of spring cleaning, remember if you make any spring cleaning-related purchases, or buy any cleaning supplies, always give the product’s barcode a quick scan. Some of these items may include:

  • Brooms, mops, dusters
  • Disinfectants
  • Gardening tools, gloves, rakes
  • Insect repellants
  • Lawn care products
  • Rug cleaners
  • Sponges
  • Storage bins and boxes
  • Trash bags
  • Window cleaners and wood polishers
  • Etc.!

Have fun cleaning! 

Happy St. Patrick’s Day!

St. Patrick’s Day is almost here – and you don’t even have to be Irish to celebrate!

One of the fun things I like to do with my family is prepare a traditional St. Patrick’s Day meal, which for us is corned beef and cabbage and Irish soda bread. (Of course, my husband and I may have an adult beverage or two!)

Here are some fun facts about the day:

  • The world’s first St. Patrick’s Day parade occurred on March 17, 1762, in New York City, featuring Irish soldiers serving in the English military.
  • According to the U.S. Census Bureau, 33.1 million people, or 10.4% of all U.S. residents claimed Irish ancestry in 2014. This number was more than seven times the population of Ireland itself (4.6 million).
  • Going out to celebrate? There are plenty of places to go. According to the Census Bureau, in 2013 there were 235,701 full-service restaurants and 41,582 drinking places (bars and taverns) in the U.S.
  • According to the National Retail Federation (NRF), more than 125 million plan to celebrate the day and are expected to spend an average of $35.37 per person. Total spending is expected to reach $4.4 billion.
  • There are many ways to celebrate. According to the NRF, 82.1% of those who responded to a survey said they will wear green to show their Irish pride, 31.3% plan to make a special dinner, 28.7% will head to a party at a bar or restaurant and 21.1% will attend a private party. In addition, 22.8% plan to decorate their homes or offices in an Irish theme.
  • According to the NRF, 56.5% of those celebrating will purchase food and beverages, 28% will buy apparel or accessories, 23.3% will buy decorations and 17.2% will buy candy.

As you can see from my avatar, I’m certainly in the spirit! I hope you enjoy the holiday, too. But remember to be safe in whatever you may do.

Have a great St. Patrick’s Day!

It’s Almost Daylight Saving Time

On Sunday, March 13, at 2 a.m., we turn the clocks ahead and that means, among other things, more daylight in the afternoons. But it also means one less hour of sleep. I’m tired just thinking about it!

Here are some other things to think about when it comes to Daylight Saving Time.

  • It’s actually “daylight saving time,” not “daylight savings time.” (I learned this as soon as I started looking up information for this blog.)
  • Two states, Arizona and Hawaii, don’t observe daylight saving time.
  • Daylight saving time was first used during World War I, to help to conserve fuel. The thinking was that using daylight more efficiently saves fuel and energy because it reduces the nation’s need for artificial light.
  • About 70 countries around the world observe Daylight Saving Time.
  • According to a University of Colorado at Boulder study, there is an increase in fatal motor vehicle accidents the first six days after the clocks spring ahead.
  • There’s a spike in heart attacks during the first week of Daylight Saving Time, according to studies. Scientists have speculated that the loss of an hour’s sleep may make people more susceptible to an attack. When Daylight Saving Time ends in the fall, heart attacks briefly become less frequent than usual.

Daylight Saving Time also means spring is around the corner. For many, that means it’s spring cleaning time! So, we want to know your opinion about spring cleaning. Be on the lookout for a Just For Fun survey regarding your spring cleaning habits.

Have a great day!

Oscar Night!

Last week I talked about how much I was looking forward to watching the Oscar broadcast. Well, it certainly was an interesting broadcast.

Nielsen reported that this year’s broadcast had 34.4 million viewers, which declined by about 8 percent from last year’s telecast. This was the lowest-rated Oscars in eight years, according to Nielsen, and the third-lowest since Nielsen began tracking viewership in the mid-1970s.

Did you watch the broadcast?

You may remember that we were running an Oscar promotion, where we asked you to select who you thought would win in several categories. (FYI: We’ll be awarding points to those who participated in the next day or two.) But I wanted to reveal how you, our panelists, voted for each category. Check it out! (Winners are in bold.)

Best Actress

Jennifer Lawrence 43.3%
Cate Blanchett 26.1%
Brie Larson 19.1%
Saoirse Ronan 6.3%
Charlotte Rampling 5.2%

Best Actor

Leonardo DiCaprio 60.9%
Matt Damon 23.8%
Michael Fassbender 6.6%
Eddie Redmayne 5.0%
Bryan Cranston 3.8%

Best Supporting Actress

Kate Winslet 41.3%
Alicia Vikander 20.3%
Jennifer Jason Leigh 14.9%
Rachel McAdams 14.1%
Rooney Mara 9.5%

Best Picture

The Revenant 48.9%
The Martian 19.4%
Bridge Of Spies 9.3%
Mad Max 5.6%
Brooklyn 4.7%
Big Short 4.7%
Spotlight 4.1%
Room 3.3%

Very interesting results, don’t you think? Thanks to all who participated.

Have a great day!

Hooray For Hollywood!

I really like watching movies, so I’m really looking forward to this Sunday when one of my favorite awards shows will be broadcast – the Oscars! I’ll be tuning in early for the red carpet preview to see what everyone is wearing!

I haven’t had a chance to see many of the nominated movies, because I’ve been busy with work and family life. But, I’m still interested in finding out who wins an award.

Last year’s ceremony, according to Nielsen, was watched by 37.3 million total viewers, which was the lowest-rated Oscars telecast since 2011. But it still ranked as the No. 4 most-watched program and the No. 1 entertainment program of 2015.

According to Nielsen, the highest-rated Oscars show of all time was the 1998 ceremony, when one of my favorite movies, Titanic, won 11 Academy Awards, including best picture. That year 55.25 million viewers watched the show.

The average cost of a 30-second ad during Sunday’s Oscars telecast is between $1.9 million and $2 million, according to Kantar Media. Those numbers are significantly larger than the average cost of a spot during last year’s Grammys ($942,000) or Golden Globes ($577,000).

Hope you get a chance to see the show. It should be interesting!

Have a great day.

A Brief History Of NCP

I haven’t been here at NCP too long, so I was curious about the history of the company. You may not know how long the panel has been around and how it got started. So let’s take a closer look at one of our parent companies and see what happened and when!

1923: Arthur Charles Nielsen, Sr., establishes the ACNielsen Company.

1933: Nielsen starts measuring and reporting drug store and retail store sales.

1934: Nielsen starts measuring and reporting food and department store sales.

1935: Nielsen invents the concept of “market share,” defined as the size of the “shopping pie” a manufacturer’s or retailer’s sales represent.

1963: Nielsen starts measuring and reporting discount mass-merchandiser store sales.

1977: Nielsen introduces scanning of UPC barcodes to measure retail sales.

1980: National Scantrack Service is introduced, which collects UPC barcode information from retail stores, then sells that data to manufacturers.

1987: Nielsen introduces National Electronic Household Panel, featuring hand-held scanners used by household members to record all UPC-coded purchases. (This is the forerunner of the Homescan Consumer Panel, which became NCP!)

1990: The first survey is mailed to panelists.

2003: Nielsen introduces online survey opportunities to their consumer panel members.

2004: Nielsen introduces Homescan Online, the first Internet measurement service that creates a direct link between off-line purchase behavior and online surfing activity. This is now known as NCP Connect.

2010: The Nielsen Company enters into a joint venture with another leading consumer insights provider, Information Resources, Inc. (IRI) to form the National Consumer Panel.

I hope you’ve enjoyed this brief history lesson.

Have a great day!