Every year, billions of dollars are spent on heartfelt gifts and memorable experiences to make loved ones feel special on Valentine’s Day. Behind the flowers and chocolates is a booming industry that thrives on this day of love and romance.
Do you buy gifts for Valentine’s Day? Let me know in the comments below, I would love to hear from you!
Valentine’s Day Spending Trends
Let’s take a look at some of the spending trends for this holiday. According to the results of the National Retail Federation’s annual Valentine’s Day survey:
– Consumers are expected to spend $27.5 billion on Valentine’s Day this year.
– Over half (56%) of consumers plan to celebrate Valentine’s Day this year, up from 53% in 2024.
– The most popular gift categories include candy (56%), flowers (40%), greeting cards (40%), an evening out (35%) and jewelry (22%).
– One-third (32%) of consumers plan to purchase gifts for friends this Valentine’s Day, up from 28% last year and the highest in the survey’s history.
– The top shopping destination remains online (38%), followed by department stores (34%), discount stores (29%) and florists and specialty stores (tied at 18%).
– For those not planning to celebrate Valentine’s Day, 28% still plan to do things such as treat themselves to something special or plan an outing with other single friends or family.
Made with Love: DIY Valentine’s Day Gifts
If you enjoy DIY projects for cost-saving holiday gifting, you’re in luck! I came across some creative ideas on The Pioneer Woman website, a few of which are listed below. You can find the full collection of craft ideas and instructions on her site.
Heart Button Art
Valentine’s Day Bracelets
Heart Suncatchers
Pipe Cleaner Heart Rings
Mini-Valentine Wreaths
Decorated Chocolate Heart Boxes
Painted Valentine’s Day Wine Glasses
Candy Heart Valentine Bouquets
Origami Flowers Bouquet
Wine Bottle Labels
Valentine’s Day Reminder for Panel Members
As Valentine’s Day approaches, please remember to scan any items you purchase for yourself or others, such as candy, cards, flowers, and other gifts. Fresh flowers and plants are often overlooked when scanning, but you can report these using the Non-Barcoded Items list in the NCPMobile app, or, if you have NCP’s handheld scanner, please use the Barcode Reference Booklet.
If you’re not a panel member and interested in checking out NCP, please go to the Join NCP page of the blog for more information. You can make your consumer voice heard and earn great rewards!
I wish you all a Happy Valentine’s Day!
Regards,
Taylor
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