Coffee isn’t just a morning ritual, it’s a daily pick-me-up and source of comfort for millions of Americans. From classic drip to cold brew, coffee continues to evolve while remaining America’s favorite beverage. Monday, September 29th, was National Coffee Day, a day to honor the rich history of coffee, explore new brewing trends, and savor the flavors that make every cup unique. Did you get any special coffee deals on that day? Being a coffee lover, I can’t believe I forgot all about it and missed out, ugh!

According to the National Coffee Association (NCA), 66% of Americans drink coffee every day, consuming an average of three cups a day. The NCA’s Spring 2025 National Coffee Trends Report (conducted by a third party), revealed within the specialty category, consumption of espresso-based beverages (which include cappuccinos, espressos, lattes, café mochas, macchiatos, and Americanos) increased by 17% (from 24% of adults in 2020 to 28% in 2025), and consumption of non-espresso-based beverages (which include frozen blends, cold brew, and nitro) increased by nearly 42% (from 12% of adults in 2020 to 17% in 2025).

Other interesting findings in the report included:

At home remains by far the most popular place to prepare coffee.

Grocery stores remain the most popular place to purchase coffee, but the number of coffee drinkers who purchased coffee online doubled from 7% in 2020 to 14% in 2025.

Drip coffee makers are most prevalent in American households, but single cup brewers, instant coffee, bean-to-cup machines, and other set ups are becoming increasingly popular.

Fall Season Favorites

Since we’re in the fall season now, let’s take a look at some of the top fall favorites when it comes to coffee add-ons, as shared by baristamagazine.com. Let me know in the comment section if any of the flavors listed are some of your favorites (my favorites from this list are caramel and lavender!).

Vanilla

Strawberry

Caramel

Lavender

Honey

Pumpkin Spice

Cinnamon

Tiramisu

Mocha

Maple

Did You Know…

The Boston Tea Party (1773) encouraged many Americans to switch from tea to coffee as a patriotic gesture.

Cold brew has been the fastest-growing coffee trend in the U.S. over the past decade.

In 1932, Brazil couldn’t afford to send athletes to the Olympics in Los Angeles so they loaded a ship with coffee beans that were sold along the way to finance the trip.

The world’s first webcam was used to monitor a coffee pot at the University of Cambridge in 1991 to prevent researchers from making unnecessary trips to an empty pot.

Reporting Coffee Purchases

If you’re a coffee drinker, don’t forget to scan all your coffee and coffee-related purchases.

If you buy any type of packaged ground or whole bean coffee that has a UPC barcode, scan the barcode to report the purchase.

If your ground or whole bean coffee purchase does not have a barcode, select the Coffee – Ground/Whole Bean category in the Non-Barcoded Items section of the NCPMobile app. If you use NCP’s handheld scanner, refer to the Barcode Reference Booklet.

You can report ready-to-drink coffee, too! If you buy a cup, select Coffee – Cup of Coffee to report the purchase.

Java nice day!

Regards,
Taylor

Iced Caramel Macchiato .

More from NCP

Stirring it Up: Coffee Creamers

Calling All Coffee Lovers: Sip On This Tasty Brew

What Do You Put in Your Coffee?

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