Vermont was the 14th state to join the union on March 4, 1791. Montpelier is the state capital and Burlington is its largest city. Vermont is bordered by Massachusetts, New Hampshire and New York and is the 45th largest state.
According to the U.S. Census Bureau, the estimated population of Vermont is 648,493 (July 2024 est.); it ranks as the 49th most populous state.
Official Vermont State Facts and Symbols
Every state has their own unique symbols, from birds to flowers to songs and more! Here are some of Vermont’s official state symbols:
Nickname: Green Mountain State
Bird: Hermit Thrush
Mammal: Morgan Horse
Fish: Brook Trout
Flower: Red Clover
Tree: Sugar Maple
Song: These Green Mountains
Motto: Freedom and Unity
Fun Facts about Vermont
Vermont is known for its forests, which cover about 78% of its land area. Vermont is often ranked the top state in the U.S. for fall foliage, thanks to its high percentage of forested land and vibrant maple trees.
Vermont is the largest producer of maple syrup in the United States.
The first ski tow in the U.S. was built in 1934 in Woodstock, Vermont, using a Model T engine. This innovation made skiing more accessible and helped launch the ski industry in the U.S.
Ben & Jerry’s Ice Cream Factory is in Waterbury, and it’s open for tours and tastings.
Montpelier is the smallest state capital in the U.S.
Vermont has more covered bridges per square mile than any other state.
Some of the famous people born in Vermont include U.S. Presidents Calvin Coolidge and Chester Alan Arthur, Mormon leader Brigham Young, and inventor and farm equipment leader John Deere.
NCP Panel Members in Vermont
Let’s learn about your fellow panel members in Vermont! Here’s how our Vermont panel members answered some of our state highlight survey questions.
How long have you been a panel member?
47% have been panel members for 15 years or more
7% have been panel members for less than a year
How long have you lived in your current state?
57% of respondents have lived in Vermont for over 15 years and 33% their entire life/born there.
Is the area you live rural, suburban, or urban?
72% live in rural areas
24% live in suburban areas
4% live in urban areas
Do you have children?
69% of respondents have children
Of those, 14% have children living in their home
Shopping Habits of NCP Panel Members in Vermont
We asked panel members questions about how, when, and where they shop, along with some other questions about their shopping habits. Do you think peoples’ shopping habits differ based on where they live?
Here’s what our panel members in Vermont had to say about their shopping habits:
When asked how they do most of their shopping:
62% of respondents said they do a combo of online and in-store shopping
38% said they shop in-store only
0% said they shop online only
72% of respondents tend to shop at the same stores vs. 28% who said they shop at a variety of stores.
83% of respondents said they mostly stick to a list when shopping, but sometimes make impulse purchases.
52% of respondents said they shop alone, with another 28% shopping with a spouse or partner.
When it comes to choosing where to shop, 55% of the Vermont panel members who responded said they primarily shop at grocery stores and 24% at mass merchandise retailers.
Price, convenience, and location were the top factors that influence where they decide to shop. Most of our Vermont panel members said they shop once a week for groceries and do most of their shopping on Wednesdays.
About 87% of survey respondents look for ways to save money while shopping, with joining a store’s loyalty program and digital coupons being the most popular options. They also use paper coupons, use the store sales flyer to plan their list, and shop at multiple stores.
Convenience while shopping
Here’s what Vermont panel members had to say about different aspects of shopping:
76% never order groceries online to pick up at the store while 24% sometimes do
69% never order groceries online to be delivered, while 24% sometimes do
When asked if weather influenced their choice between online and in-person shopping:
34% said weather doesn’t impact their decision
34% said they prefer in-person shopping regardless of the weather
When asked about self-checkout:
3% said they always use self-checkout
52% indicated they frequently use it
21% of respondents said they rarely use it
24% said they never use it
Interests of NCP panel members in Vermont
When asked about the outdoors, 48% said they occasionally participate in outdoor recreational activities. The most popular outdoor activities were hiking/walking (83%), canoeing/kayaking/boating, swimming, and cycling. Another popular activity that panel members wrote in was gardening.
When asked which sports or events they follow, the top responses were football, baseball, basketball, and ice hockey.
We also asked what “type” of place or tourist attraction would they recommend to people visiting their state/hometown. The most popular responses were natural parks and reserves, outdoor and recreational activities, historical and cultural museums, restaurants/culinary places and local markets, and cultural events and local festivals.
When we asked what “specific” place or tourist attraction they would recommend in their state/hometown, here are some of their top recommendations:
Ben & Jerry’s Ice Cream Factory
Shelburne Museum
Skiing in Stowe
Waterbury
Burlington
Emerald Lake State Park
Bennington Battle Monument (tallest structure in Vermont)
Fall Foliage Viewing
We hope you learned something new about Vermont! How do your shopping habits compare to panel members in Vermont?
Stay tuned for the next state spotlight on…Virginia!
Join NCP!
If you’re not a NCP panel member and you’re interested in joining NCP to share your shopping experiences, earn great rewards, and influence what you see on store shelves, click here or go to the Join NCP section of the blog for more information.
Regards,
Taylor
More from NCP:
Click here for all the Spotlight on States blogs.
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