South Dakota was the 40th state to join the union on November 2, 1889. Pierre is the state capital and Sioux Falls is its largest city. South Dakota is bordered by Iowa, Minnesota, Montana, Nebraska, North Dakota and Wyoming.
According to the U.S. Census Bureau, the estimated population of South Dakota is 924,669 (July 2024 est.); it ranks as the 46th most populous state.
Official South Dakota State Facts and Symbols
Every state has their own unique symbols, from birds to flowers to songs and more! Here are some of South Dakota’s official state symbols:
Nickname: The Mount Rushmore State
Bird: Chinese Ring-Necked Pheasant
Mammal: Coyote
Fish: Walleye
Flower: American Pasqueflower
Tree: Black Hills Spruce
Song: “Hail, South Dakota”
Motto: “Under God, the People Rule”
Fun Facts about South Dakota
South Dakota is home of the Mount Rushmore National Memorial which features colossal sculptures of four U.S. Presidents; George Washington, Thomas Jefferson, Theodore Roosevelt, and Abraham Lincoln carved into the side of a mountain. Nearly three million people visit Mount Rushmore each year.
Harley-Davidson Motorcycle owners (and others) take over Sturgis, South Dakota every year in August for the largest motorcycle rally in the world.
There are currently seven National Park Service sites throughout the state, as well as 63 state parks and recreation areas that showcase the state’s diverse terrain and landscapes.
There are more than 1,300 free-roaming bison in Custer State Park.
Black Elk Peak (part of the Black Hills National Forest in Custer State Park) is the highest point east of the Rocky Mountains.
Started in 1948, the Crazy Horse Memorial is still being carved today in the Black Hills.
Some of the famous people born and/or raised in South Dakota include Bob Barker, Tom Brokaw, Mary Hart, Cheryl Ladd, and Laura Ingalls Wilder.
NCP Panel Members in South Dakota
Let’s learn about your fellow panel members in South Dakota! Here’s how our South Dakota panel members answered some of our state highlight survey questions.
How long have you been a panel member?
15% of survey respondents have been panel members for 15 years or more
8% have been panel members for less than a year
How long have you lived in your current state?
34% of respondents have lived in South Dakota for over 15 years and 38% their entire life/born there.
Is the area you live rural, suburban, or urban?
51% live in rural areas
23% live in suburban areas
26% live in urban areas
Do you have children?
70% of respondents have children
Of those, 21% have children living in their home
Shopping Habits of NCP Panel Members in South Dakota
We asked panel members questions about how, when, and where they shop; along with some other questions about their shopping habits.
Here’s what our panel members in South Dakota had to say about their shopping habits:
When asked how they do most of their shopping, 68% of respondents said they do a combo of online and in-store shopping. 28% said they shop in-store only and 4% said they shop online only.
72% of respondents tend to shop at the same stores vs. 28% who said they shop at a variety of stores.
64% of respondents said they mostly stick to their list when shopping, but sometimes make impulse purchases.
72% of respondents said they shop alone, with another 26% shopping with a spouse or partner.
When it comes to choosing where to shop, 58% said they primarily shop at mass merchandise retailers and 28% at grocery stores.
About 81% look for ways to save money while shopping, with digital coupons and joining a store’s loyalty program being the most popular options. They also use paper coupons, use the store sales flyer to plan their list, shop at multiple stores, and subscribe to store emails.
Convenience while shopping
Here’s what South Dakota panel members had to say about different aspects of shopping:
Price, convenience, and location were the top factors that influence where they decide to shop. Most said they shop once a week for groceries and do most of their shopping on Saturdays.
51% never order groceries online to pick up at the store, while 40% sometimes do.
64% never order groceries online to be delivered, while 28% sometimes do.
When asked if weather influenced their choice between online and in-person shopping, 29% of respondents said weather doesn’t impact their decision, with 37% saying they prefer in-person shopping regardless of the weather.
When asked about self-checkout, 33% of respondents said they always use self-checkout, 37% indicated they frequently use it, 25% of respondents said they rarely use it, and 5% said they never use it.
Interests of NCP panel members in South Dakota
When asked about the outdoors, 44% said they occasionally participate in outdoor recreational activities. The most popular outdoor activities were hiking/walking (71%), swimming, and canoeing/kayaking/boating. Other activities panel members wrote in were gardening, fishing and hunting.
When asked which sports or events they follow, the top responses were football and baseball.
We also asked what “type” of place or tourist attraction would they recommend to people visiting their state/hometown. The most popular responses were natural parks and reserves, monuments and architectural sites, restaurants/culinary places and local markets, and historical and cultural museums.
When we asked what “specific” place or tourist attraction they would recommend in their state/hometown, here are some of their top recommendations:
Badlands National Park
Mount Rushmore National Memorial
Crazy Horse Memorial
Wind Cave National Park
Jewel Cave National Monument
Custer State Park
Black Hills
We hope you learned something new about South Dakota! How do your shopping habits compare to panel members in South Dakota?
Stay tuned for the next state spotlight on…Tennessee!
Join NCP!
If you’re not a NCP panel member and you’re interested in joining NCP to share your shopping experiences, earn great rewards, and influence what you see on store shelves, click here or go to the Join NCP section of the blog for more information.
Regards,
Taylor
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