Well, NCP recently launched a new
way of sharing information that our panel members have provided to us. If you
haven’t seen it yet, it’s called NCP’s In The Know.
This week, In The Know looks at
Valentine’s Day-related stats. We show your Valentine’s Day Instant Poll results as well as
NCP panel member data on chocolate and floral sales. Check it out at http://www.ncponline.com/wbcnt/intheknow/
Speaking of spending money, here are some fascinating
Valentine’s Day facts from Wallethub.com and the National Retail Federation:
$27.4 billion: Total Valentine’s Day spending (for partners, family members, friends, co-workers, and pets) projected for 2020 (up 32% from 2019)
$196.31: Average amount Valentine’s Day participants will spend in 2020 (an increase of 21% compared with last year’s previous record of $161.96)
$101: Average per-couple cost of a Valentine’s dinner out
$291 vs. $106: Men will spend nearly three times as much as women, on average, for Valentine’s Day 2020.
$10.5 billion: Amount Americans will spend on jewelry ($5.8B), flowers ($2.3B) and candy ($2.4B).
Shoppers plan to spend …
$5.8 billion on jewelry (given by 21%)
$4.3 billion on an evening out (34%)
$2.9 billion on clothing (20%)
$2.4 billion on candy (52%)
$2.3 billion on flowers (37%)
$2 billion on gift cards (19%)
$1.3 billion on greeting cards (43%)
30% of annual flower sales happen around Valentine’s Day
1,261+: Types of Valentine’s Day greeting cards are being offered by Hallmark in 2020
$12.21: Average amount spent by Americans on Valentine’s Day gifts for their pets
24%: Gym membership
19%: Sporting equipment
16%: Kitchen appliances
15%: Cheesy stuffed animal
13%: Mixtape (I have to admit to giving my husband a mixtape, but it was a loonnnggg time ago!)
45% of adults do NOT plant to celebrate Valentine’s Day this year
I wish you all a
very happy Valentine’s Day, even if you’re not celebrating.
remember if you buy your loved ones flowers, candy, or clothing, to record
these purchases, even if they don’t have a barcode. If you have a scanner, use
the Barcode Reference Booklet. If you
use the NCPMobile App, use the onboard Non-Barcoded Items Listing.