Like many shoppers, I’m always looking for a good deal. And often private-label products (or store brands) are a very good deal. (Private-label products are those manufactured by one company for sale under another company’s brand, and are usually less expensive than a “name” brand.)

Private-label products have always been associated with physical retail stores; in fact, those products account for 17% of total “brick-and-mortar” consumer packaged goods sales.

But now, private-label products are growing in the online world, as sales of these products account for 3% of online dollar sales, up from 1.3% two years ago.

In particular, several private-label product categories, such as aluminum foil, baby wipes, trash bags, paper towels, bath tissues, facial tissues, and disposable diapers, have seen significant online sales growth.

Amazon for one, has many private-label products. My husband purchased Amazon-branded batteries not too long ago.

What about you? Do you purchase private-label products, in either physical retail stores or online? If so, how do you think they compare to name-brand products? Let us know in the comments section.

Thanks, and have a great weekend!

Best Regards,
Taylor